Last Word on Football understands from multiple sources that Leeds United are set to receive an incredible financial boost from one of the world’s biggest brands, Red Bull.
Exclusive – Leeds United to Receive Seismic Red Bull Sponsorship
The Deal
We expect Leeds United to announce this deal on the morning of May 30, or on May 31 at the very latest.
Numerous corroborating sources, very close to the deal, inform us that Leeds United will become the latest sports team to receive a financial boost from Red Bull.
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This is a “significant commercial deal that will not only be the largest sponsorship in the history of the EFL but also help us build our global sports profile”.
The partnership will likely go beyond the financial, with support in other key areas as well.
Other Clubs Affiliated With Red Bull
The Red Bull brand is enormous. From dominating Formula 1 in recent years to making significant waves in the Esports world, it is not a financially bad thing to be affiliated with them.
They own numerous football clubs. RB Leipzig has played exciting football in Germany, finishing Bundesliga runners-up twice and winning the DFB Pokal two years in a row. RB Salzburg have dominated Austrian football and New York Red Bulls, Red Bull Bragantino, and Red Bull Brasil have had their successes as well.
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Whilst this will not be a takeover, the deal will surely bring new levels of success to the city of Leeds.
How Will The Deal Benefit Leeds United
Leeds United recently suffered a painful 1-0 loss to Southampton in the play-off final, costing them a spot in the Premier League. This saw The Whites miss out on prize money and vast amounts of broadcast revenue for the following season.
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Furthermore, this comes a year after being relegated from the top flight; many clubs have previously suffered from the drop both on and off the field. Parachute payments will still be funding the club now, but they will eventually run out.
A financial boost from Red Bull will be huge for Leeds United in their bid to return to the Premier League. It is not uncommon to see a side fly after an injection of cash – look at Newcastle United.
