In today’s technology-filled world, one constant is the presence of social media. From Facebook and Instagram to Snapchat and X, the world is plugged in to view their favorite things online. WWE itself has a big online presence, uploading throwbacks to the WWE Vault and behind-the-scenes looks on its main YouTube channel.
However, the wrestlers have taken full advantage of this opportunity to broadcast their thoughts to the world. Over the past couple of years, we have seen various wrestlers use their social media platforms to expand storylines, expanding on what we see on TV. They have made feuds more exciting while giving us more than what the company itself is promoting on their accounts.
We Get to See WWE Wrestlers’ Creative Sides on Social Media
Social media can be a place where wrestlers are free to be themselves. Without scripts, assigned wardrobes, and time constraints, fans get a look inside their world as everyday people. When things go well, it can have an impact on storylines that can help the wrestlers when they are on TV.
One such example was Drew McIntyre visiting Mindy’s Bakery during his feud with CM Punk. This wasn’t mandated or assigned. He just went there to get under Punk’s skin, knowing that Punk himself had uploaded several Instagram photos of food at the bakery.
Another is the current Final Testament-Wyatt Sicks feud. We have seen several videos of Karrion Kross talking to and about various members of the Wyatt Sicks, sharing charismatic vignettes about their current situation. Social media allows wrestlers the creative freedom to advance storylines on their own terms.
Fans Can Help Wrestlers Get Over with the Crowd
There are tons of fan pages on sites like Bluesky and X, along with streams and videos on Twitch and YouTube. They help wrestling become more popular in the mainstream media.
When Joe Hendry crossed over from TNA last summer to NXT, he was a huge hit. It wasn’t because he was someone who returned or a subject of multiple vignettes. His entrance video and the song were shared all across the internet.
Even non-TNA fans were singing about believing in Joe Hendry. By sharing the song, fans introduced others to a wrestler they might not have seen before.
The same can be said with Cody Rhodes before WrestleMania XL. The We Want Cody movement forced WWE’s hand, pushing him into the title picture, and allowing him to become Undisputed WWE Champion.
WWE is hot right now, with fans doing a great job in making professional wrestling popular again.
Social Media and the Internet Have Been Great Tools for WWE
Through fan commentary, vignettes, and promo videos, social media and the internet have had a huge impact on WWE. They have helped wrestlers gain fame, ignite feuds, and get over with the crowd at a rapid pace. When something is trending, millions of people see it on their social media accounts.
By spreading the word about a popular wrestler or entertaining feud, that account is giving them worldwide exposure. Having wrestlers on social media allows them to reach people who can’t watch live or haven’t watched for years.
Getting eyes on what they are doing definitely helps them at any stage of their career. Social media and the internet have helped WWE in many different ways, boosting the company’s popularity while expanding on various feuds that make for an exciting product that fans are excited to watch.
More From LWOS Pro Wrestling
Header photo – Drew McIntyre X – Stay tuned to the Last Word on Pro Wrestling for more on this and other stories from around the world of wrestling as they develop. You can always count on LWOPW to be on top of the major news in the wrestling world, as well as to provide you with analysis, previews, videos, interviews, and editorials on the wrestling world. You can check out an almost unlimited array of WWE content on the WWE Network and Peacock
