The Albania international spent last season on loan at fellow Premier League side Southampton, producing a return of nine goals in 38 games.
His impressive debut full season has caught the eye of the Hammers, who are now said to be in talks about bringing the 20-year-old to East London on a permanent deal worth somewhere between £25-30 million.
West Ham Negotiating Deal for Armando Broja
🚨 West Ham are in talks with Chelsea over the transfer of Armando Broja.
The Hammers see the striker as their number one target and negotiations over a £25m-£30m fee are ongoing.
— Transfer News Live (@DeadlineDayLive) June 20, 2022
Talks On But Deal Not Close
This is not a deal that is close to completion, according to Di Marzio. There is currently no agreement between the two clubs, but early reports suggest that a fee of around £30 million will seal the deal.
The Hammers have already completed their first signing of the transfer window, bringing in Rennes defender Nayef Aguerd for around the same price the Broja deal would cost.
David Moyes’ side will need plenty of reinforcements next season due to their participation in the Europa Conference League. They will compete in the play-off round after finishing seventh domestically but will be confident of reaching the group stages after their exploits in the Europa League last season.
Broja a Young and Exciting Talent
Broja has has a lot of success in his two loan spells away from Chelsea, scoring ten goals in 30 for Vitesse in 2020/21 before his impressive stint at Southampton.
For a Saints side that were not particularly potent attackers, Broja’s six league goals were enough to place him third in the club’s ranks for last season, behind Che Adams and James Ward-Prowse.
He also produced on the international stage, scoring four and assisting two in five games for Albania across World Cup qualifiers and the Nations League.