The takeover of Chelsea football club is now complete as the Todd Boehly led consortium has fended off all opposition. As expected, Chelsea’s new ownership structure are looking to make major changes to how the club operates, according to Simon Johnson of The Athletic.
Consortium led by Todd Boehly and Clearlake Capital completes acquisition of Chelsea Football Club.
— Chelsea FC (@ChelseaFC) May 30, 2022
Chelsea’s New Ownership Aiming to Make Major Changes
Stability
One thing that Chelsea were known for under Roman Abramovich was the revolving door at the head coach spot. Only Jose Mourinho had a stint in charge that lasted three or more years during the Abramovich era. The new ownership is generally aiming “to end the hiring-firing policy that went on before”.
Boehly and co. are reportedly very high on Thomas Tuchel and will give him every chance to succeed as manager of the club, which will be welcome news to Chelsea fans.
Global Marketing
Football is now a global game, and the biggest clubs are aiming to commercialise themselves all over the world. According to The Athletic, the new ownership at Chelsea believe that Roman Abramovich and his regime didn’t fully maximise the club’s marketing potential on a worldwide scale. They aim to make the “Chelsea” brand bigger than ever.
The U.S. and Asian markets were named specifically in the report as markets that they could be more aggressive in. Chelsea’s Asian expansion goes back to the Yokohama Tyres sponsorship that helped the club make strides in that region. American Todd Boehly no doubt sees potential for Christian Pulisic to push the Chelsea brand in America, especially if Boehly utilises connections from his LA Dodgers team.
The idea behind expanding Chelsea’s global reach is to create bigger and more frequent revenue streams that can be reinvested into the team.
This report will give Chelsea fans hope that the new ownership have a clear plan to help the team succeed both on and off the pitch for years to come.
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