Internazionale Milan will change their name and badge in a large-scale rebrand for the Serie A giants, as reported by Gazzetta dello Sport.
Rebrand to Come for Inter Milan
Inter Milan Will Be the Club’s New Name
In a rebrand expected to be announced in March, the club will be officially recognised as Inter Milan, amid financial struggles for the Italian giants.
It will see the Internazionale part of the club’s name, which was introduced in 1908 due to their policy of accepting foreign players, dropped.
It is believed that the Inter owners, Suning Holdings Group, wish to present the Serie A outfit as a more lucrative brand on a global scale.
The news comes days after it was announced that MLS side Inter Miami would not be forced to change their name after it was claimed that the phrase ‘Inter’ was synonymous with the Milan side.
A Change of Badge to Come for Inter
Along with the change to their name, Inter will also unveil a new badge as part of their identity change.
The new logo will adopt a simplistic design, similar to that of Juventus, who switched their badge in July 2017.
It will be Inter’s sixth alteration to their badge since 1979, suggesting a continually evolving identity for the club.
In the new minimalised logo, the letters ‘I’ and ‘M’ will focus heavily – a reference to the club’s initials.
Why the Change for Inter Milan?
Whilst it may already be one of the most recognisable football badges in world football, the new logo will be easily transferable onto products, merchandise and digital media.
The changes don’t stop there. Inter are also set to ditch long-term sponsors Pirelli, instead adopting Chinese real estate group, Evergrande as their new shirt sponsor.
Pirelli have appeared on the face of the Inter Milan jerseys since the 1994/95 season.
When Will the Changes be Announced?
Having been knocked out of the Champions League in December, Inter have had their full focus on the two domestic competitions, with the chance of a Serie A and Coppa Italia double still on the cards.
Inter will end the season with their current kit, badge and name, but will begin the 2021/22 campaign sporting their new look.
Gazzetta dello Sport have suggested that the new changes will be announced as part of the club’s 113-year anniversary celebrations in early March.
Main Photo
