Bruce Prichard has officially replaced Eric Bischoff as the SmackDown Executive Producer, per WWE. Prichard has been with the company since earlier this year as he returned to help out Vince McMahon and be his “helping hand” on the creative team. Now Prichard moves into a position that was given to Bischoff four months ago.
Here is the official press release:
Stamford, Conn., October 15, 2019 – WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.
Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.
Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.
Friday Night SmackDown airs at 8 pm ET/PT on FOX.
BREAKING: @bruceprichard has been announced as the Executive Director of Friday Night #SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.https://t.co/EPYdp4Vdya
— WWE (@WWE) October 15, 2019
It will be interesting to see what Prichard will do now that he is such a huge position for the WWE. Prichard has worked closely with Vince McMahon for years and this change is rather unshocking due to their relationship. SmackDown on FOX is prepared for another huge change as Prichard will take over and work with his new roster.
As reported by PWInsider, Eric Bischoff is officially no longer World Wrestling Entertainment.
Stay tuned to the Last Word on Pro Wrestling for more on this and other stories from around the world of wrestling, as they develop. You can always count on LWOPW to be on top of the major news in the wrestling world, as well as to provide you with analysis, previews, videos, interviews, and editorials on the wrestling world.
