1. Goldberg (Universal Championship)
When Goldberg made his WWE return in 2016, no one expected him to win a championship. Yet at Fastlane 2017, just months after his comeback, Goldberg defeated Kevin Owens to win the Universal Championship. The reign existed purely to set up the rematch with Brock Lesnar at WrestleMania 33, where Goldberg lost the title without ever successfully defending it.
Three years later, Goldberg would win the Universal Championship again in a similar fashion, against “The Fiend” Bray Wyatt at Super ShowDown 2020, to set up a match against Roman Reigns at WrestleMania 36. However, Reigns withdrew from the event due to health concerns and was replaced by Braun Strowman. With Goldberg scheduled to depart after WrestleMania, WWE had no choice but to put the title on Strowman, ending Goldberg’s title reign once again without a successful defense.
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