This week, the world’s largest juice brand and the world’s largest wrestling organization announced a new team up as Minute Maid is set to become the official juice partner of WWE.
Minute Maid Enters the WWE Ring with New “Bring the Juice” Campaign
In an effort to promote the idea “inspiring confidence to take on life’s dull moments,” Minute Maid, celebrating its 80th anniversary, has partnered with WWE as part of their new “Bring the Juice” campaign, because as the Coca Cola Company noted in their press release, “no day symbolizes the monotony of life like Monday.” And of course, there is nothing monotonous about WWE’s flagship program which has “transformed Monday nights from mundane to must-watch.”
Minute Maid will now be part of that with custom branding and broadcast integrations during Monday Night Raw in addition to match sponsorships at major PLEs such as WrestleMania 41 and SummerSlam, tie-ins with WWE 2K25, and a collaborative social media and digital content series, “Juice Up Your Mondays.” To help kick off the partnership, Minute Maid filmed a high-energy ad spot with Cody Rhodes, Jey Uso, and Bianca Belair that will air this Monday during the Raw on Netflix broadcast. The commercial, which you can also watch below before Monday, will encourage fans to turn Mondays from monotonous to celebratory as a way to kick off the week ahead.
https://www.youtube.com/watch?v=uZRBqjnNoxI&t=29s
“This partnership allows us to tap into one of the world’s most passionate fanbases and engage Minute Maid lovers — particularly young multicultural consumers — through a culturally relevant entertainment platform,” said Jorge Luzio, head of marketing, Minute Maid Juice Portfolio, The Coca‑Cola Company North America Operating Unit in the company’s release. “There’s a lot of compatibility between our confident brand voices… WWE’s electrifying swagger aligns with our ‘Bring the Juice’ platform, which invites consumers to embrace the vitality within themselves.”
In addition to Minute Maid’s presence across WWE, WWE will have a presence on Minute Maid products as well as the two companies are working together on custom, limited edition packaging including cans and bottles of their popular lemonade, fruit punch, and blue raspberry beverages along with on cartons of the berry punch, fruit punch, and tropical punch flavors. This packaging will begin rolling out in June.
Read More: WWE Nissin Partnership to Feature Limited Edition Soup, Sponsorship, and Sweepstakes
“We are excited to partner with The Coca‑Cola Company to name Minute Maid the Official Juice Partner of WWE,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO in the release. “Minute Maid is a trusted family brand with unmatched global reach, and we look forward to collaborating on new and innovative integrations that will resonate with both audiences.”
Beginning on April 17 and continuing through July 13, WWE and Minute Maid are also partnering on a limited time sweepstakes where fans can enter to win WWE prizes such as a VIP trip to SummerSlam or Raw, special merch, and more. Throughout the summer, Minute Maid will also partner with local retailers to special meet and greets of WWE superstars in markets where Raw is being hosted that week.
“As the world’s most iconic juice brand, we don’t just follow culture—we help shape it,” said Luzio. “This partnership with WWE allows us to tap into one of the most passionate fanbases in the world, bringing the juice to everyday moments and taking them from ordinary to legendary.”
More From LWOS Pro Wrestling
Header photo – WWE/Coca Cola Company – Stay tuned to the Last Word on Pro Wrestling for more on WWE and Minute Maid, and other stories from around the world of wrestling, as they develop. You can always count on LWOPW to be on top of the major news in the wrestling world, as well as to provide you with analysis, previews, videos, interviews, and editorials on the wrestling world.
You can check out WWE programming on Netflix (Raw), USA Network (SmackDown), The CW (NXT), Tubi (WWE Evolve), A&E (WWE Superstar Sunday – Rivals, WWE LFG, and Greatest Moments) and Peacock (WWE Main Event as well as archives and premium live event streaming). Follow WWE on social media to relive top moments and matches on YouTube, and catch fast-paced action on X (WWE Speed).
