DDT Universe is the streaming service for the DDT promotion, over time this grew to incorporate DDT’s sub-promotions like Ganbare Pro, Tokyo Joshi Pro Wrestling, and Cyberagent’s most recent purchase Pro Wrestling NOAH. To reflect this change they have decided to rebrand to Wrestle Universe.
[DDT UNIVERSE rebranding to WRESTLE UNIVERSE!]
We will rebrand our service to strive to become a global service that caters to as many pro-wrestling fans as possible! https://t.co/MduG6TWaSe#wrestleUNIVERSE#DDTUNIVERSE #ddtpro #noah_ghc #tjpw #GanPro pic.twitter.com/i53h5R2ljy
— DDT ProWrestling (@ddtpro) May 12, 2020
The simple act of changing their name isn’t newsworthy but instead once must look at the intent behind the change. TJPW has more and more grown to be its own entity with the Joshi promotion garnering its own fanbase away from DDT, now TJPW can have more of it’s won identity as part of the Wrestle Universe.
It also seems to hint at a desire for Cyberagent to grow their network of promotions. Their recent acquisition of Pro Wrestling NOAH was a statement of intent to continue to grow their brand and professional wrestling as a whole as they welcomed a promotion to their service that has a much different philosophy from DDT. With the rebrand to Wrestle Universe we may see more and more promotions come under this umbrella and reap the rewards of being a Cyberagent owned entity with a ready-made streaming service available and potential talent sharing opportunities with DDT and NOAH available.
People talk about the IWGP conception headed by NJPW and the WWE monopoly of the localized NXT’s and feeder promotions but Cyberagent looks to be joining the race as they look to grow and expand the Wrestle Universe brand and maybe welcome more promotions from all over the world to their service.
Stay tuned to the Last Word on Pro Wrestling for more on this and other stories from around the world of wrestling, as they develop. You can always count on LWOPW to be on top of the major news in the wrestling world, as well as to provide you with analysis, previews, videos, interviews, and editorials on the wrestling world. Make sure to subscribe to Wrestle Universe to see more of DDT and it’s talent as well as the various promotions operating under the #WRESTLEUINVERSE Umbrella.