The NBA has transitioned through brands like Wilson, Sand Knit (Champion), and Reebok. In 2015, Nike became the NBA’s official merchandise provider, launching its first…
Trae Young’s sneaker journey with adidas is coming to an end. The upcoming adidas Trae Young 4 will be his last signature shoe with the brand.…
Anthony Edwards’ signature shoe deal lives on as Adidas has unveiled a brand new AE 1 shoe edition inspired by Team USA’s Olympic gold medal…
Perhaps more than any other professional league in the U.S., the NBA is a league of personalities and individual player brands with ties to a…
The FBI investigation into men’s college basketball forces transparency to NCAA corruption. The fallout from the FBI corruption probe forced Mark Emmert, The President of…
After much speculation, a deal is finally done. First-overall pick Zion Williamson signed a shoe deal with Jordan Brand Tuesday afternoon. He joins the likes…
Ja Morant is the first soon-to-be rookie of the 2019 class to sign a shoe deal. The Murray State standout point guard inked a multiyear…
If it wasn’t so blatantly self-serving, the sliding scale of NBA owners who are fine with super-teams or against them would be pretty hilarious. When…
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