WWE Announces Involvement in NIL Program with NCAA

Today, WWE announced its involvement in the NCAA’s NIL program, NIL standing for Name, Image, and Likeness.

Following a historic new policy by the NCAA effective July 1, 2021, which ushered in the NIL era allowing college athletes the ability to monetize their name, image, and likeness, WWE has constructed a comprehensive program to recruit and develop potential future Superstars. Dubbed “Next In Line,” the NIL program aims to enhance the talent development process through collaborative partnerships with college athletes from diverse athletic backgrounds.

“The WWE NIL program has the potential to be transformational to our business,” said Paul Levesque, WWE Executive Vice President, Global Talent Strategy and Development. “By creating partnerships with elite athletes at all levels across a wide variety of college sports, we will dramatically expand our pool of talent and create a system that readies NCAA competitors for WWE once their collegiate careers come to a close.”

WWE has announced the launch of a groundbreaking NIL (Name, Image & Likeness) program that will provide a clear pathway from collegiate athletics to WWE! https://t.co/48xeYVHIOR

— WWE (@WWE) December 2, 2021

All athlete partnerships will feature access to the state-of-the-art WWE Performance Center in Orlando, Fla., in addition to resources across the organization including brand building, media training, communications, live event promotion, creative writing, and community relations. Upon completion of the NIL program, select athletes may earn an exclusive opportunity to be offered a WWE contract.

In September, WWE announced its first NIL deal with heavyweight freestyle wrestler Gable Steveson, who captured a gold medal at the Tokyo Olympics. The agreement allowed Steveson to return to the University of Minnesota for his senior season where he is defending his NCAA National Championship while beginning his Superstar training with WWE.

The NIL system is certainly newsworthy, but not surprising considering the phasing out of independently trained talent. It is a new way for WWE to grow its talent roster with homegrown, fresh names, who have an air of credibility about them. It should be interesting to see how the partnership/program shapes in the months and years to follow.

Stay tuned to the Last Word on Pro Wrestling for more on this and other stories from around the world of wrestling, as they develop. You can always count on LWOPW to be on top of the major news in the wrestling world, as well as to provide you with analysis, previews, videos, interviews, and editorials on the wrestling world. You can check out an almost unlimited array of WWE content on the WWE Network and Peacock.