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The PSG WWE collaboration enters new ground with the London pop-up
January 13, 2026 By  SmackDown, WWE Universe

PSG and WWE Combine for London-exclusive Paris Brings the SmackDown

French football club Paris Saint-Germain (PSG) and WWE have launched an exclusive clothing collaboration ahead of WWE London this week.

PSG is offering the Paris Brings the SmackDown clothing range exclusively at its Oxford St store in London.

The range includes chic crop tops, oversized tees and sweaters and tote bags, all emblazoned with the Paris Brings the SmackDown slogan. Also available in the Oxford St store is the John Cena Last Time Is Now T-shirt from the Paris date of his Retirement Tour. An exclusive PSG x WWE Championship title is also available.

The PSG x WWE clothing and merchandise range is only available in-store for one week.

Fans visiting the store will also be able to win the chance to receive two free tickets to WWE SmackDown on Friday 16th of January. Special WWE Superstar meet and greets will also take place before the London WWE SmackDown show on Friday.

Last year, PSG and WWE announced a long-term strategic partnership to boost fan engagement and unique interactions between PSG players and WWE Superstars.

WWE SmackDown Wembley

WWE will bring the SmackDown to London this week. The biggest stop on its UK and Europe tour happens this Friday night in London at the OVO Wembley Arena.

WWE SmackDown will feature new Undisputed WWE Champion Drew McIntyre, who will get a hero’s reception in London.

The Scottish superstar won the championship in Germany last Friday. He has already made an appearance in his native Scotland with the championship. McIntyre defended the gold one day after winning it during a WWE Road to the Royal Rumble live event in Glasgow.

Kit Wilson is also set for a hometown reception in London. The Londoner is currently in the midst of a huge breakout as a singles star, largely off the back of his insanely catchy new theme song. Wilson was only given 30 seconds of airtime on last week’s WWE SmackDown, where he demanded more respect from ‘toxic’ Nick Aldis.

More From LWOS Pro Wrestling

Header photo – WWE – Stay tuned to the Last Word on Pro Wrestling for more on the WWE SmackDown preview in London, and other stories from around the world of wrestling, as they develop. You can always count on LWOPW to be on top of the significant news in the wrestling world, as well as to provide you with analysis, previews, videos, interviews, and editorials on the wrestling world.

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About Laurence Gibbons

My personality is 20% the contents of Raven's shopping trolly, 10% Shayna Baszler's card tricks, and 70% Kane's hair after he's been in a Royal Rumble match for an hour. I preview WWE Raw for LWOS as well as contributing articles on news, analysis and wrestling history.

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