Seth Rollins has not been afraid to point out an increasing problem in the current WWE environment: a lack of passion among some of the main roster talent. Speaking on Bert Kreischer’s “Something’s Burning” show, Rollins explained that with WWE still bringing in athletes from outside the industry, he suspects many performers are entering the business simply to make money rather than out of genuine love for wrestling.
In his view, this shift in attitude has changed the overall culture compared to previous generations, when effort and long-term commitment defined an effective wrestler.
While he acknowledged that some people learn to love the craft over time, Rollins believes those who never form that connection struggle to handle the demands of the business. The mental and physical toll of professional wrestling makes it difficult to build a lasting career without true dedication.
Physical and Mental Requirements of Wrestling
Rollins also noted that professional wrestling remains physically and mentally taxing even with today’s reduced travel and match schedule. Although WWE has eased the workload compared to the past, superstars still face burnout due to constant travel and ongoing pressure.
Earlier in his career, Rollins worked schedules that included more than 200 matches a year. At that time, only those with real passion could handle the grind, and the intensity naturally filtered out anyone without true commitment.
The Effect of WWE’s Changing Recruitment Strategy
Rollins connected these issues to WWE’s current recruitment model, which favors athletes from other sports. While this approach brings impressive physical talent into the company, it does not always guarantee emotional investment in professional wrestling as a career.

This change has sparked debate about whether WWE is prioritizing raw athletic ability over long-term dedication. Rollins believes that even the most physically gifted performers will struggle with the demands of the business unless they feel deeply connected to it.
Passion as the True Test of Longevity
For Rollins, passion remains the key to longevity in WWE. The business requires intense physical and psychological endurance, and only those who truly care about the craft achieve lasting success. In his view, talent without passion eventually fades, while those who take the industry seriously help shape the future of professional wrestling.
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