Kyrie Irving made headlines in 2023 by signing a five-year deal with Chinese sportswear giant ANTA. More than just a contract, Irving became the Chief Creative Officer of ANTA Basketball, elevating his influence beyond the court. Irving’s partnership with ANTA signaled a new era for the company, rapidly boosting its popularity in the global basketball community. The Irving-ANTA partnership could reap dividends if Trae Young joins the company.
NBA Business: Kyrie Irving’s ANTA Success Inspires Trae Young’s New Era
Before launching his signature ANTA sneaker line, Irving wore various models of the ANTA Shock Wave Pro 5. His influence, combined with innovative designs, propelled ANTA into a more competitive space alongside industry giants like Nike and adidas. Irving’s move also helped break down barriers for Chinese brands to make a significant impact in the NBA market.
Trae Young Follows Irving’s Footsteps with ANTA
Young, already a three-time NBA All-Star, is now at a potential crossroads in his sneaker career. After adidas reportedly canceled his signature shoe line, Young signaled his readiness to explore new options by wearing ANTA sneakers at a recent Hawks practice. This move mirrors Irving’s decision to switch to the Chinese brand and may hint at Young’s future sneaker alignment.
Young, known for his quick handles and deep shooting range, wore the ANTA Shock Wave Pro 5 in the “Heterochromia” colorway, a shoe previously popularized by Irving. This choice of footwear could be seen as more than just a random test. It reflects Young’s respect for Irving’s role as a trailblazer in the sneaker industry and his desire to make a similarly bold move.
The Potential Impact of an Irving and Young ANTA Partnership
If Young were to officially sign with ANTA, it would mark a pivotal moment for the brand. Currently, Irving stands as the most notable NBA player under the ANTA umbrella. Young, a young star with global appeal, would instantly become the second-most influential player representing the brand. This would expand ANTA’s reach and help solidify its place among the top sneaker brands in basketball.
Trae Young’s move to ANTA could mimic Irving’s rapid rise within the brand. Irving has already launched multiple successful sneaker lines with ANTA, further enhancing its reputation. A similar partnership with Young could open the door for new collaborations, signature sneakers, and global marketing opportunities. Young’s dynamic style of play, paired with ANTA’s innovative designs, could bring fresh excitement to the basketball sneaker scene.
Adidas’ Uncertain Future with Trae Young
While Young’s potential move to ANTA gains attention, his relationship with adidas remains unclear. Young first signed with adidas in 2018 and extended his deal in 2020. However, adidas’ decision to cancel his signature line has created a rift between the two parties. Although he may continue wearing adidas shoes for the 2024-25 season, the possibility of a long-term future with the brand appears shaky.
Irving’s success with ANTA has shown athletes that there are viable alternatives to the traditional American brands. As Young weighs his options, the allure of following in Irving’s footsteps with ANTA grows stronger. The decision may ultimately depend on the negotiations between Young and adidas, but Irving’s influence on Young’s thinking is undeniable.
A New Era for NBA Sneaker Deals?
The sneaker industry has long been dominated by Nike, adidas, and Jordan Brand. However, Irving’s partnership with ANTA, and the possibility of Trae Young joining the brand, could usher in a new era for sneaker deals. Chinese brands like ANTA are making aggressive moves to sign top talent, and players are more open than ever to considering these partnerships.
As the global market for basketball sneakers continues to grow, players like Irving and Young are key to expanding the presence of brands like ANTA. Their decisions to align with companies outside the typical Nike-adidas ecosystem reflect a shift in how athletes view their business opportunities.
Irving’s Influence on Trae Young and ANTA’s Future
Irving’s impact on the sneaker world, particularly through his partnership with ANTA, is undeniable. His bold move has opened doors for other players, including Young, to explore new avenues in their sneaker careers. As Young navigates his uncertain future with adidas, the possibility of him signing with ANTA looms large. Whether Young ultimately chooses ANTA or stays with adidas, Irving’s influence will remain a guiding factor in shaping the next wave of NBA sneaker deals.
Irving’s success with ANTA proves that the global sneaker market is evolving, and players are beginning to embrace new possibilities. If Young follows Irving’s lead, it could signal a major shift in how NBA stars approach their sneaker partnerships.
