JJ Redick recently suggested that LeBron James should play more off the ball and increase his three-point attempts. This recommendation is primarily aimed at preserving LeBron’s basketball longevity. However, an off-ball LeBron James carries indirect economic value for both himself and the Lakers, as well as the NBA at large.
NBA Business: Off-Ball LeBron James Means More Money for the Lakers and NBA
By conserving energy on the court, LeBron can extend his NBA career, allowing him to remain one of the league’s most marketable players. As LeBron enters his 22nd season, the wear and tear on his body becomes a crucial factor in determining how much longer he can perform at an elite level. Adapting his game to include more off-the-ball play and focusing on three-point shooting requires less physical exertion than his traditional playmaking role. This adjustment would allow him to maintain his productivity without compromising his health.
LeBron’s basketball career is intrinsically tied to his off-court ventures, particularly in the entertainment industry. His move to Los Angeles in 2018 wasn’t just about basketball. It also gave him proximity to Hollywood, a place he has increasingly tapped into. He starred in Space Jam: A New Legacy and in the upcoming Netflix series Starting 5. Both projects are examples of how active LeBron has been off the court, and reducing his on-court workload would free up more time and energy to explore similar media opportunities.
LeBron has also ventured into the podcasting world with Mind the Game Pod. It was co-hosted with now-coach Redick. The podcast highlights LeBron’s intellectual approach to basketball and his understanding of the sport’s evolution. Engaging in such media content not only boosts his personal brand but also amplifies the global visibility of the NBA. LeBron’s ability to transcend basketball and engage in content creation benefits his personal finances by diversifying his income streams. It also reinforces his long-term economic stability as a cultural icon, even after his playing career ends.
Benefit To The Lakers
For the Lakers, Redick’s suggestion of LeBron adapting his play style could have a direct financial benefit. The team relies on LeBron not only for his on-court performance but also for the commercial value he brings as one of the NBA’s biggest stars. By allowing LeBron to extend his career, the Lakers can count on him to keep filling seats at the Crypto.com Arena and driving television ratings for their games. LeBron’s name remains one of the most bankable in the league, and every additional season he plays in Los Angeles boosts the Lakers’ bottom line.
Moreover, extending LeBron’s career in Los Angeles benefits the Lakers’ long-term planning. A healthy and productive LeBron allows the team to contend for championships, which translates into additional revenue from playoff appearances, merchandise, and global fan engagement. If LeBron can play at a high level for several more years, the Lakers can also delay the difficult task of rebuilding their roster in the post-LeBron era.
How The NBA Benefits From An Off-Ball LeBron James
On a broader scale, the NBA benefits immensely from LeBron’s extended presence in the league. LeBron is not just a player; he is a global brand. His sustained relevance ensures that the league remains attractive to international audiences. By maintaining his elite play while being involved in media ventures, LeBron continues to drive the NBA’s growth, particularly in non-traditional basketball markets. His entertainment ventures, such as his films, series, and podcasts, act as gateways for people unfamiliar with the NBA to connect with the sport. This crossover appeal brings new audiences to the league, generating further economic benefits.
LeBron’s ability to extend his career would also allow the NBA to continue promoting him as one of its premier ambassadors. He is a symbol of excellence both on and off the court. Every additional season he plays keeps the NBA in the global spotlight, contributing to the league’s massive media rights deals, sponsorships, and merchandise sales.
The Last Word
In conclusion, Redick’s suggestion for a more off-ball LeBron James and more focus on shooting threes isn’t just about basketball. It holds indirect economic value for LeBron, the Lakers, and the NBA. By conserving his energy, LeBron can continue excelling in basketball while also dedicating more time to his off-court ventures. This strategy benefits the Lakers by extending his career and maximizing his financial value to the franchise. On a larger scale, LeBron’s extended relevance contributes to the NBA’s global growth, ensuring that the league remains an economic powerhouse.
