Veteran professional wrestler – and acclaimed “Woman of a Thousand Holds” – Serena Deeb has confirmed that she is working a producer role backstage at AEW. In conversation with Wrestling Inc, Serena shared some of the details about her role within the company. Additionally, Deeb revealed some of the ins and outs of her coaching work in AEW – with Deeb being no stranger to coaching, having previously played a key role at the WWE Performance Center.
“Definitely polarizing emotions, you know? For example, yesterday I did what was supposed to be a four-hour seminar but it ended up being a six-hour seminar because we were just in it and we were just going. I felt so good at the end of it… I really love coaching and I want it to be a part of my life and my future and I am getting to do a little bit of that at AEW, as well. So that’s a part of me, for sure. I have an innate desire to help people and I’ve kind of always been like that, I really love it.”
Between February of 2018 and April of last year, Deeb had played a vital role as a coach within the WWE Performance Center. Though she was eventually another victim of the “cutbacks” presumably caused by the effects of the COVID-19 pandemic, Deeb’s talent was immediately noticed by the powers within AEW and she was signed to the company in September 2020. Now a veteran of the wrestling business, Deeb also spoke with Wrestling Inc about her role as a locker room leader. When asked if she sees herself as a leader of the locker room, she replied:
“Yeah, I absolutely do. I have a great relationship with all of the Japanese women, I spent quite a bit of time in Japan. I did seven trips there, I lived over there for three months, I feel like I communicate with them really well and I understand their style. They’re kind of my favorite grouping to work with because they’re so hungry for feedback, all of the time. Like, ‘what can I do? What can I do to get better?’ Those are the people I flock to… the people that really, genuinely want to know, ‘how do I improve?’”
Lastly, Deeb spoke of her work “on the headset” alongside AEW owner and head booker, Tony Khan, as a producer for the televised shows.
“In the meantime, when I was kind of sitting on the sidelines I stepped into the coaching role and the producing role. Kind of like the stuff I was doing before at the other company… I’m helping them with their matches, I am on headset next to Tony calling their matches, talking to the truck, doing all of that. I love that too and, you know what? That has an exhilarating component in itself. Like, especially when you really help and then you watch them go out there and they kill it. You feel like you’re part of that, it’s very rewarding.”
It is clear that Serena Deeb has a talent for helping people and is rightfully viewed as an exceptional teacher within the wrestling business, especially within AEW.
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