Martin Bihl was born in New York City the year William Faulkner died. He writes long sentences, reads old books, drinks rare whiskies, travels widely, listens to Bill Evans, and does not suffer fools, liars, or frauds. In addition to writing about sport, he creates advertising, teaches it at a variety of Universities, writes about it at the-agency-review.com, speaks on it at conferences, and consults with companies about doing it better than they are. Reach him via twitter.
This is my fourth NYCFC Home Opener. For two of them I’ve been with the press, and for two I’ve…
Editorial (March 10, 2018) – Every season starts with hope. Every season starts with a dream. A belief that maybe,…
Why a game between two teams that (somehow) didn't qualify for the playoffs last year may tell us more about…
It may be that I am too close to it. It may be that if I were in, say Seattle,…
It’s the end of the year, which means it’s awards time, right? No? Oh, well, here's a Bestie for some…
I admit it. As much as I admired the man and his accomplishments, when the rumours began circulating that Il…
You’re heading up to the Bronx to watch the second leg of the 2017 MLS Cup Playoffs and you’re thinking…
Is this real life? Or are NYCFC’s playoff woes forcing their fans to relive the past with a huge deficit…
In its most basic terms, NYCFC win five games and they raise the MLS Cup. Simple as that. Sure, sure,…
Well boys and girls, the regular season’s over and the second season is about to begin. Six teams left in…
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