The National Football League (NFL) is not only a platform for showcasing athletic prowess but also a lucrative avenue for players to secure substantial endorsement deals. These deals often surpass their on-field earnings, highlighting their marketability and influence. Here, we explore some of the NFL players with the most significant endorsement deals.
NFL Players with the Biggest Endorsement Deals
1. Patrick Mahomes – $25 Million
Patrick Mahomes, the quarterback for the Kansas City Chiefs, is the highest-earning NFL player in terms of endorsements. Mahomes, a two-time Super Bowl MVP and league MVP, commands around $25 million annually from endorsement deals. His sponsors include high-profile brands such as:
- Adidas
- Coors Light
- State Farm
- Subway
- Hugo Boss
- T-Mobile
- Walmart
- Hy-Vee
- Hyperice
- Nestle
- Walt Disney
- Whoop
- Procter & Gamble
- CommunityAmerica Credit Union
- DraftKings
- Epic Games
- AirShare
- State Farm
Mahomes’ marketability is bolstered by his on-field success and clean public image, making him a favorite among advertisers. Although technically not endorsement deals, Mahomes does own stake in the Kansas City Royals (MLB), Sporting KC (MLS), Kansas City Current (NWSL), and Alpine F1.
2. Dak Prescott – $15 Million
Dallas Cowboys quarterback Dak Prescott is another top earner, bringing in $13 million per year from endorsements. Prescott’s status as the face of “America’s Team” has made him highly marketable. His endorsement portfolio includes major brands like:
- Nike’s Jordan Brand
- Bud Light
- AT&T
- Beats
- DirectTV
- Campbell’s
- Blockchain.com
- Oikos
- Pepsi
- New Era
- Citi Bank
- Frito-Lay
- Seven & I Holdings
- Sleep Number
Prescott’s consistent performance and leadership on the field have solidified his position as a valuable brand ambassador.
3. Russell Wilson – $13 Million
Russell Wilson, the quarterback for the Denver Broncos, also earns $13 million annually from endorsements. Wilson’s extensive list of endorsement partners includes:
- Nike
- Microsoft
- Bose
- Alaska Airlines
- Mercedes-Benz
- Panini sports cards
- Spin Master
- Wheels Up
- Wilson Sporting Goods
Known for his charismatic personality and philanthropic efforts, Wilson has built a strong personal brand that resonates with both fans and sponsors.
4. Aaron Rodgers – $11 Million
Aaron Rodgers, the quarterback for the New York Jets, earns over $11 million annually from endorsements. Despite nearing the end of his career, Rodgers remains a highly marketable figure. His endorsement deals include brands like:
- State Farm
- Adidas
- IZOD
- Fanatics
- Panini sports cards
- Taylor Made
- Zenith
Additionally, Rodgers is a co-founder of the venture firm RX3, which further enhances his off-field earnings.
5. Travis Kelce – $5 Million
Kansas City Chiefs tight end Travis Kelce is the only non-quarterback on this list, earning $5 million per year from endorsements. Kelce’s sponsors include Nike, Pfizer, and State Farm. His engaging personality and social media presence have made him a favorite among brands looking to connect with younger audiences.
T6. Joe Burrow – $4 Million
Cincinnati Bengals quarterback Joe Burrow earns $4 million annually from endorsements. Burrow’s sponsors include BodyArmor, Bose, and Guinness. His impressive performance on the field and relatable persona off it make him a desirable partner for brands.
T6. Josh Allen – $4 Million
Buffalo Bills QB1 Josh Allen has made good on some big endorsements. The star signal-caller has earned some big name endorsements from companies such as Nike, Microsoft, Hyundai, FedEx, and Pepsi.
8. Kyler Murray – $3.5 Million
Arizona Cardinals quarterback Kyler Murray rounds out the list with $3.5 million in annual endorsement earnings. Murray’s sponsors include BodyArmor, Nike, and FaZe Clan. His dynamic playing style and involvement in esports have broadened his appeal beyond traditional football audiences.
The endorsement earnings of these NFL players underscore the significant financial opportunities available off the field. Their marketability is driven not only by their athletic achievements but also by their personal brands and public personas. As the NFL continues to grow in popularity, the endorsement deals for its star players are likely to become even more lucrative.
