Khalil Mack Signs Endorsement deal with Mack Trucks
Khalil Mack, Linebacker for the Oakland Raiders, has inked a deal to endorse Mack Trucks according to his twitter post. The slogan is Mack meets Mack.
Excited to be partnering with @macktrucks #NewMack. Check it out: https://t.co/SL1bPNuIpu
— Khalil Mack (@52Mack_) July 19, 2017
This is one of those “No Brainer” moments in sports advertising that honestly we just don’t see enough. The reigning Defensive Player of the Year has always been associated in internet memes with Mack Trucks, one of the world’s leading manufacturers of trucks, since he was drafted.
“Every time i am on that field, it is a part of my thought process that I am a mack truck running through whoever is in front of me”
Mack said it was Draymond Green, of the Golden State Warriors, who suggested that Mack partner up with Mack Truck. Saying that Khalil should be partnering up with Mack Trucks. “You should have been on that” Mack said.
Mack Trucks issues press release
In a press release by Mack Trucks, John Walsh, Vice President of Global Marketing and Brand Management had this to say. “This Partnership makes sense on a number of levels. we obviously share the same name, but what really brought us together was shared values.
Mr Walsh went on to further say that those values were American hard work, honesty, and humility. He also said that Khalil reached out to them at the same time they were discussing talking to him. Timing is everything in advertising, and this partnership could not be a better fit for both partners.
In that same press release Khalil Mack had one final thing to say. What Mack Trucks means to him, “Never backing down from a challenge, stopping only when the job is done…has always driven me. I’m looking forward to get the job done.”
This is just another thing that comes with the on the field success that both Mack and the Raiders are experiencing. Expect to see more of these deals, not only for Mack, but many more Raider players to come.
From the press release.
To learn more about Mack Trucks’ upcoming announcement visit Macktrucks.com/newmack
Special thanks to Christopher Heffner at Mack Trucks for much of the material that contributed to this article.
