Cooper Flagg, the top prospect in the 2025 NBA draft class, has signed a significant shoe endorsement deal with New Balance. This partnership marks a new chapter in Flagg’s burgeoning career, aligning his roots and values with the brand’s family-oriented approach.
Cooper Flagg Signs New Balance Contract: A Perfect Fit
Cooper Flagg, The Intelligent Choice. pic.twitter.com/JvvvMM9lfm
— New Balance (@newbalance) August 26, 2024
A Connection Rooted in Maine
Cooper Flagg’s connection to New Balance stems from his childhood in Newport, Maine, where his mother would take him to the company’s annual tent sale for back-to-school shopping. This nostalgic link resonated with Flagg, making New Balance a natural fit.
“The connection with New Balance as a family company and a company with Maine roots means a lot to me. That makes this really different and special,” Flagg expressed.
A Rising Star
At 17, Flagg has already made a significant impact. He reclassified to enter college a year early, joining Duke University as the top player in the 2024 class. His impressive senior season at Montverde Academy earned him Gatorade National Player of the Year and Naismith Player of the Year awards. Flagg’s dominance on the court, combined with his strong work ethic, has garnered attention from basketball enthusiasts and sneakerheads alike.
New Balance’s Growing Roster
Cooper Flagg joins an impressive lineup of New Balance athletes, including Kawhi Leonard, Tyrese Maxey, and Jamal Murray. This partnership not only benefits Flagg but also elevates New Balance’s presence in the basketball world. Naveen Lokesh, Head of Basketball Sports Marketing, welcomed Flagg, stating,
“He is a force to be reckoned with on the court, and we look forward to building our relationship as he grows the game and supporting him in all his endeavors”.
Community Focus
In addition to featuring in New Balance basketball marketing campaigns, Flagg will participate in lifestyle extensions and community initiatives, focusing on programs that give back to young athletes. This alignment with New Balance’s values demonstrates Flagg’s commitment to making a positive impact beyond his basketball career.
NIL Deal and NCAA Implications
The changes in the NCAA’s name, image, and likeness (NIL) rules have enabled college athletes like Flagg to secure endorsement deals. While Flagg will wear Nike on-court at Duke due to the university’s partnership, he will represent New Balance off-court and in future professional endeavors.
A Bright Future
Cooper Flagg’s partnership with New Balance marks a significant milestone in his journey. As he prepares to take the college basketball world by storm, this deal solidifies his status as a rising star. With a strong support system, dedication, and a commitment to giving back, Flagg is poised for greatness. Flagg’s signing sets a precedent for future college athletes, showcasing the potential for NIL deals to benefit both parties. New Balance gains a talented ambassador, while Flagg secures financial support and a platform for his values.
The Last Word
Cooper Flagg’s New Balance contract is more than just an endorsement deal – it’s a testament to the power of alignment and community. As Flagg continues to shine on and off the court, his partnership with New Balance will undoubtedly inspire a new generation of athletes and sneaker enthusiasts alike.
