Lauri Markkanen entered the 2024-25 NBA season as the face of the Utah Jazz. Fresh off signing a five-year, $238 million contract extension, expectations were high for the Finnish All-Star. However, the Jazz currently sit 14th in the Western Conference with a dismal 6-20 record. Despite appearing in 21 games, Markkanen’s production has declined. Lauri Markkanen’s situation mirrors Shai Gilgeous-Alexander’s (SGA) during Oklahoma City’s rebuild. To thrive, Markkanen must embrace a similar approach to navigating his limbo.
Lauri Markkanen Has to Embrace an SGA Solution to His Limbo
During his All-Star 2022-23 season, Markkanen averaged 25.6 points and 8.6 rebounds on 64% true shooting. This season, he averages 19.0 points and 6.6 rebounds with 62.3% true shooting. The Jazz’s focus on developing young talent has affected his usage, leaving Markkanen seemingly disengaged.
The SGA Blueprint for Navigating Rebuilds
SGA faced a challenging situation after Oklahoma City’s 2019-20 playoff appearance. The team dismantled its core, leaving SGA as the lone bright spot. Over the next two seasons, the Thunder won just 22 and 24 games, fully committing to a rebuild.
Despite this, SGA improved his game. He averaged 23.7 and 24.5 points per game in those seasons. He trusted the organization’s long-term vision and maintained consistency. His focus on growth paid off, culminating in a breakout 2022-23 season and a play-in for the Thunder. Shai and OKC followed this up by earning the top seed in the 2023-24 season. Markkanen must follow SGA’s example. He cannot let Utah’s struggles impact his effort or commitment.
The Jazz’s Competitive History Demands Engagement
The Jazz are not a franchise accustomed to mediocrity. As recently as 2021-22, the Jazz won 49 games. Unlike other franchises, such as the Charlotte Hornets, who have a history of underwhelming results, the Jazz take pride in consistent competitiveness. Markkanen’s presence on this roster signals their intention to rebuild quickly, not languish at the bottom. At 27 he is entering his prime and should play an active role in the process.
Adjusting Minutes and Usage
SGA’s success during Oklahoma City’s rebuild stemmed from consistent opportunities. He averaged 33.7 and 34.7 minutes per game during those down years. His usage rate also climbed, reaching 27.0 and 30.8.
By contrast, Markkanen is averaging just 31.8 minutes per game with a usage rate of 22.1%. These numbers are too low for a franchise player. Head coach Will Hardy must adjust Markkanen’s role to keep him engaged and productive. A higher usage rate and extended minutes could help Markkanen regain his All-Star form. It would also showcase his value, even during a rebuild.
The Risk of Wasted Prime Years
Markkanen cannot afford to let his prime years slip away. His age aligns with the peak performance window for most NBA players. Spending those years as a passive participant on a rebuilding team could harm his legacy. While Markkanen has financial security with his new contract, basketball is not only about money. Top players thrive on competitive success and recognition. Markkanen must channel his competitive drive to avoid stagnation.
A Call to Action for Markkanen and the Jazz
Markkanen has the tools to thrive, even in Utah’s current situation. However, he must take ownership of his role. He should demand more involvement on the court and approach each game with renewed energy. The Jazz, in turn, must empower Markkanen by giving him more opportunities. Hardy should ensure Markkanen feels integral to the team’s growth, even in a rebuilding phase.
By embracing the SGA approach, Markkanen can turn this challenging period into a stepping stone. The Jazz can also accelerate their rebuild by maximizing their star player’s impact. Both parties have the power to change their trajectory—if they act decisively.
