Pac-12 Network Grows but Issues Still Linger

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Television revenue is the most efficient way for athletic conferences like the Pac-12 to post profits. Growing the Pac-12 Networks is the best way to grow television revenue for the conference, and while much remains to be done for the network to reach its full potential, progress has been made. Pac-12 Network Grows but Issues Still […] READ MORE


Minnesota Timberwolves Sale Opens Chinese Market

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For years the National Basketball Association has been trying to globalize its game. An influx of African, European and Asian players over the years has made some progress, along with various international marketing efforts. Those efforts to make the NBA‘s brand popular in the nation of China just got a huge boost. Minnesota Timberwolves Sale […] READ MORE


Detroit Pistons Flagship Radio Station Abandons Sports Talk

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It’s uncommon for a team from one of the Big 4 professional sports leagues to have an exclusive deal with a media company which isn’t sports-centered. That’s the situation the Detroit Pistons flagship radio station has opted for, however. Detroit Pistons Flagship Radio Station Abandons Sports Talk WMGC 105.1 FM, having just finished its second […] READ MORE


Texas AD Mike Perrin’s Aspire Drama Causes Speculation

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In an odd twist, University of Texas Athletic Director Mike Perrin has notified its ticket vendor, Aspire, that the athletic department intends to exit its contract nearly four years early. Texas AD Mike Perrin’s Aspire Drama Causes Speculation Aspire has countered by saying that it intends to continue operating under the terms of the contract on […] READ MORE


MiLB Labor Lawsuit Might be Settled by Congress

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A lawsuit that is almost two years in progress might be made void by new legislation currently in committee in the United States House of Representatives. MiLB Labor Lawsuit Might be Settled by Congress Brett Guthrie (R-Ky.) and Cheri Bustos (D-Ill.) introduced the “Saving America’s Pasttime” bill, H.R. 5580. The bill would exempt minor league […] READ MORE


Bentley Makes Miami Marlins Monster Deal Sweeter

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Sweetening a new partnership between the Miami Marlins and headphone manufacturer Monster is the luxury car company, Bentley. Bentley Makes Miami Marlins Monster Deal Intriguing Bentley had already been using Monster’s speakers in its latest models, and Monster has recently thrust itself into the world of sports marketing. The Marlins, near the bottom of the […] READ MORE


University of Arkansas Budget Joins 9-Figure Club

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Competing on the court and field in major college athletics is about being competitive in the resources supporting the football and men’s basketball teams. University of Arkansas Budget Joins 9-Figure Club After posting total revenues topping $100 million for the past two fiscal years, the Razorbacks have planned on that being the status quo from […] READ MORE


University of Colorado Nike Partnership Extended

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When it comes to the value of apparel/equipment deals for major college athletic departments, brand power means everything. University of Colorado Nike Partnership Extended The value of the Buffaloes‘ deal with Nike is a strong indicator that just being part of a Power 5 conference is no guarantee of a tremendous haul in apparel revenue. […] READ MORE


The New York Yankees Stubhub Deal Makes All of MLB Richer

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The New York Yankees ended a four-year holdout on Monday, and their new deal with Stubhub means additional revenue for all of Major League Baseball. The New York Yankees Stubhub Deal Makes All of MLB Richer In 2012, the Yankees were one of two teams to opt out of MLB’s deal that made Stubhub the […] READ MORE