At Under Armour’s recent annual investor day, Stephen Curry announced to the audience that he has signed a contract with Under Armour to stay with the apparel company through 2024. Curry, the NBA’s reigning MVP, keeps on increasing his marketability as he increases his popularity amongst the NBA’s top players.
Stephen Curry’s Under Armour Deal Solidifies Market Status
The significant aspect of Curry’s new deal is that Under Armour CEO Kevin Plank has included an ownership stake in the company. Under Armour, which is currently trading at around an all time high of $100 per share on the New York Stock Exchange, has only given such contracts to two athletes; Tom Brady and Jordan Speith.
“Stephen is a once-in-a-generation talent and has unprecedented influence on the game of basketball,” said Adam Peake, the company’s executive vice president of global marketing. “His work ethic, uncompromising self-belief, and commitment to the community are characteristics that make Stephen the perfect partner to ignite the growth of Under Armour in the sport of basketball and around the world. We are extremely proud to call Stephen family, and we are excited to write the next chapter of our shared story.”
Curry can frequently be seen on State Farm commercials operating in a similar fashion to the notorious Cliff Paul. He’s among the league’s most genuine players, as he was voted the league’s most appealing player in past years. Curry’s sneakers have significantly boosted sales in that department for Under Armour, which has always struggled to compete with Nike. As long as Curry keeps playing with the Warriors in prime time games, his sneakers will be constantly shown on national TV.
His new shoes, the Curry 2’s, should be debuted in the United States this year, and should launch in time for the new NBA season.
Main Photo via Getty Images
