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From Last Word on College Football, Tony Siracusa In Part 1, we looked back at the UCLA football program’s brief brush with championship level status, and why they have not been able to get remotely close in the 18 years since. We reviewed Jim Mora’s hiring in 2012, as the third head coach in 10 […] READ MORE
From Last Word on College Football, Tony Siracusa As the UCLA football program tumbles to another less-than-expected season, deep divisions are growing within the “Bruins nation.” UCLA was picked by the media to win the Pac 12 South in 2016, and while that is still mathematically possible, it is amazingly unlikely just three games into […] READ MORE
It was the first week of heavy intra-conference matchups in college football. How did that affect the Last Word on College Football Top 25? Find out here. READ MORE
Arizona State survives a tough road trip against the UTSA Roadrunners. Coach Frank Wilson has his UTSA team ready to make improvements this season. READ MORE
However, in the NFL transition of Jared Goff, there is one particular difficulty he must overcome to succeed in the NFL and the Rams organization. READ MORE
Analyzing the reasons behind the Cal-Hawaii season opener is being played in Sydney, Australia both from an on and off the field perspective. READ MORE
Television revenue is the most efficient way for athletic conferences like the Pac-12 to post profits. Growing the Pac-12 Networks is the best way to grow television revenue for the conference, and while much remains to be done for the network to reach its full potential, progress has been made. Pac-12 Network Grows but Issues Still […] READ MORE
Pac 12 Media Days, Day 2; Some Football and Some Clueless Media READ MORE
Pac 12 Media Days; They are different READ MORE
When it comes to the value of apparel/equipment deals for major college athletic departments, brand power means everything. University of Colorado Nike Partnership Extended The value of the Buffaloes‘ deal with Nike is a strong indicator that just being part of a Power 5 conference is no guarantee of a tremendous haul in apparel revenue. […] READ MORE
Derek Helling is a freelance writer who covers the intersections of sport and business, culture and law. He graduated from the University of Iowa in 2013 with a Bachelor of Arts degree, double-majoring in Journalism & Mass Communications and Sport Studies. As a fan, he follows Hawkeye athletics, Major League Baseball, the Florida Panthers and the Miami Heat.