MLS Unveils New Brand Identity With MLS NEXT

|

On Thursday morning, Major League Soccer unveiled their new brand identity that will come into effect for the 2015 season. The new logo and brand identity, known as “MLS NEXT”, will be present in the new FIFA 15 video game, set to be released on September 23 in North America. The new logo will be […] READ MORE


MLS 3.0 – How We Came to be MLS Fans

|

Not everyone inherits a team, as is the case amongst MLS fans. Our fathers didn’t grow up watching Toronto FC, and they haven’t had season tickets since the dawn of time to LA Galaxy.  We don’t remember our teams in the 70s and can’t recall “the good ole days”, though the 90s I suppose are […] READ MORE


MLS 3.0: The Key is the Soccer Stadium

|

The presence of stadiums has grown in MLS dramatically in the past eight years. Teams have gone from using American Football stadiums to migrating to soccer specific stadiums for their clubs. In the past, that was the only option. When the New York Red Bulls were still called the Metrostars and in their early years […] READ MORE


MLS 3.0: MLS Rivalries a Vital Part of League's Visibility

|

Rivalries are an integral component as it relates to adding an elevated amount of interest to any sports league around the globe. Perhaps nothing is better at giving sport elements of drama and intrigue than when two teams who despise one another meet on the field of play. They often define how fans, analysts, even […] READ MORE



MLS 3.0 Series: A History of MLS 1.0

|

The story of Major League Soccer is the story of the growth of association football in the United States in the years after the United States Soccer Federation was awarded the right to host the 1994 FIFA World Cup. In the years since the league’s inception the sport has grown to a level never before […] READ MORE