WWE and Mattel Inc. announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories, and Kids Toy Title Belts. Since 2009, Mattel and WWE have developed a wildly popular and diverse collection of innovative toys currently available in more than 50 global markets around the world. WWE Action Figures have ranked as the No. 1 action figure property in the U.S and consistently has held a top ranking.
“Mattel is a true industry leader that continues to surprise and delight our fans around the world with innovative and creative WWE products that drive significant revenue for our retail partners,” said Sarah Cummins, WWE Senior Vice President, Consumer Products.
“We are very pleased that WWE has once again chosen Mattel not help bring its storied history and characters to children and fans around the world,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships, Mattel. “WWE is an important partner, and we look forward to continuing our relationship for years to come.”
Mattel’s WWE Basic Action Figure Series is the longest-running continuous action figure assortment in history. Over the years, WWE and Mattel have launched multiple collaborations such as WWE and Ghostbusters and WWE and Masters of the Universe.
Stay tuned to the Last Word on Pro Wrestling for more on this and other stories from around the world of wrestling, as they develop. You can always count on LWOPW to be on top of the major news in the wrestling world, as well as to provide you with analysis, previews, videos, interviews, and editorials on the wrestling world. You can check out an almost unlimited array of WWE content on the WWE Network and Peacock.
