The Coronavirus of Los Angeles Rams news stories these days continues to be a concern within the core of the team’s loyal fan base. Rightfully so. Still, they may have to swallow the bitter pill of drastic change and cope with it. There is an entrenching purpose to the thought process of the new design that most of these fans might not have considered, not that they would care if they had. Rams Chief operating officer Kevin Demoff has gracefully and carefully danced around a clear and concise explanation all this time, saying mostly that the organization has listened to the fans while moving towards the future. This is because the future is in a different direction marketing-wise. Being blunt, this purpose goes beyond the faithful fans that have endured all that goes with being a Rams fan. The Rams new goal attempts to caress the Los Angeles lifestyle and that of southern California as a whole. With San Diego now without an NFL team, the time to think that way is now in hopes of generating new fans a generation away.
Reason Behind the New Los Angeles Rams Logo Revealed
Some of us have figured it out yet it seems nobody in the organization has been willing to come out and explain their new marketing strategy succinctly. Rams linebacker Micah Kiser, in a social media (for distancing) interview, did just that without a second thought to what the organization might’ve chosen to avoid all this time. The marketing strategy, after all, does send mixed messages.
“I’m doing my part, taking the quarantine very seriously.”
Catch up with @kiser_rollin on how he’s spending his time, what he’s looking forward to the most after missing last season + more. #StayHomeStayStrong pic.twitter.com/ZMePBV3rle
— Los Angeles Rams (@RamsNFL) March 29, 2020
“L.A. isn’t really like a football town per se, so when you’re the Rams you have to kinda market more towards a lifestyle, a brand, it’s more about a total package than it is just football,” says Micah Kiser.
He went to say the Rams spoke of incorporating the waves, the sun, the Santa Monica pier, the weather and basically the entire southern California experience.
Understand something. As human beings, it’s our nature to prefer praise over criticism or scolding even if we need to hear it because it’s true. In this case, it’s very true that Los Angeles is not the football town the likes of Buffalo, Green Bay or even Cleveland. Face it, when you have more offered to you your choices will vary greatly. There is a reason people come to Los Angeles, Chicago and New York from all over the globe more than they come to Cleveland – actually, several reasons.
The Rams fan base has been growing steadily and considerably (at least, until this horrific off-season so far). In twenty years, the team may have captured back the luster of the 1970s through to mid 1980s without change. We’ll never know now but it was certainly dominating any and all competition thrown its way by the Los Angeles Chargers. But let us not forget, Rams owner Stan Kroenke is a businessman, not a lifelong fan of the Rams. Nor is Demoff.
The Rams Are Set to Make a Statement
In a time where corporations run sports as a business, the Rams are now all-in in the business of sports. The Los Angeles Rams logo can and should become a fashion statement soon enough. It’s intentionally designed to be and it screams that Los Angeles and all of southern California is a lifestyle like no other. Young girls will wear the gear totally not caring how many sacks Aaron Donald will get in 2020. It’s possible you could conceivably begin seeing Rams caps worn on golf courses. In the not-too-distant future, it may be considered the anti-Raiders gear. And yes, you may see it worn around Los Angeles areas just as much. The logo itself looks good enough to succeed at this right now, especially on white material. It doesn’t need the ram head as part of it. It probably won’t be often enough. You’re seeing this already.
Never mind that the idea concept mentioned by Kiser implies that Rams management has very little faith in the Rams ever becoming penthouse material through winning. Never mind that their message is, we like our football but we love our way of life. Or worse, you might beat our football team but you can’t be our way of life. The plan here is apparently to market both entities. Speaking honestly, it’s brilliant business sense. People wear popular brands all the time. Why not a brand of their lifestyle?
Embracing the Truth Calls for Compromise on Both Sides
Los Angeles will not be mainly a football town in the foreseeable future. However, it will continue to be one of the most desired places to be or visit for obvious reasons. Those reasons, mainly the weather or lifestyle, are also the reasons — petty as they are — other football towns love to hate it. The new logo is unintentionally a rub of those noses in that fact, which can be fun sometimes.
Honestly, it can work. Honestly asking, why delay it being able to work by not tweaking the primary Rams logo? It’s still football. The longer-invested Rams fans know more about the gist of football. Like serious football fans everywhere, they prefer something more powerful representing their NFL team of choice. Can you blame them?
The new colors don’t appear to be a major issue though many wanted a richer blue. The secondary logo that many fans think resembles a network news logo can stay if it must. Admittedly, it’s already growing on some of us.
Main Photo:
Embed from Getty Images
