The Big Ten Conference in 2025 has 18 football teams, each program maintaining active social media accounts to connect with fans, share highlights, and promote team culture across platforms like X (formerly Twitter), Instagram, and Facebook. Below is a list of all official Big Ten Football social media accounts and hashtags with details about how they use them.
Official College Football Team Accounts and Hashtags
Illinois Fighting Illini
Official Hashtag – #illini
Illinois football uses its handle @IlliniFootball across X and Instagram to post game-day graphics, highlight reels, and community events. The program emphasizes tradition and fan engagement around Memorial Stadium.
Indiana Hoosiers
Official Hashtag – #hoosiers
The Hoosiers’ football account, @IndianaFootball, regularly shares locker-room videos, hype clips, and team-focused motivational content. It’s known for behind-the-scenes features and fan-friendly game previews.
Iowa Hawkeyes
Official Hashtag – #Hawkeyes
Iowa football, found at @HawkeyeFootball, maintains a strong presence on X and Instagram, promoting its defensive grit and Kinnick Stadium crowd atmosphere. Posts include player interviews and classic Hawkeye moments.
Maryland Terrapins
Official Hashtag – #GoTerps
@TerpsFootball keeps Maryland fans connected with vibrant multimedia showcasing the team’s energy and recruiting activity. The Terps use social media heavily to promote their brand and The Shell student community.
Michigan Wolverines
Official Hashtag – #GoBlue
One of the most followed in the Big Ten, @UMichFootball showcases professional-quality storytelling, hype videos, and national brand power. Their accounts emphasize history, tradition, and Michigan’s “Go Blue” identity.
Michigan State Spartans
Official Hashtag – #spartynation
@MSU_Football focuses on daily practice updates and community service initiatives. Through Instagram Stories and X posts, it highlights Michigan State’s competitiveness and East Lansing pride.
Minnesota Golden Gophers
Official Hashtag – gogophers
@GopherFootball consistently produces content emphasizing teamwork and culture. Their feeds combine motivational posts, player features, and engagement campaigns tied to the “Row the Boat” mantra.
Nebraska Cornhuskers
Official Hashtag – #Huskers
@HuskerFootball boasts one of the most passionate online fan bases in college football. Their accounts feature a mix of throwback tributes, fan highlights, and cutting-edge video production.
Northwestern Wildcats
Official Hashtag – #BIGCats
@NUFBFamily centers around grit and academics, balancing updates about Evanston life and team unity. The Wildcats’ content highlights leadership and the student-athlete balance.
Ohio State Buckeyes
Official Hashtag – #Buckeyenation
The national powerhouse uses @OhioStateFB as its main football platform, offering unparalleled access to highlights, player spotlights, and behind-the-scenes locker-room content. Their social footprint reaches millions of followers.
Oregon Ducks
Official Hashtag – #GoDucks
@OregonFootball operates some of the most creative accounts in college sports, known for bold visuals, Nike partnerships, and vibrant game-day teasers. Their brand blends innovation and flair.
Penn State Nittany Lions
Official Hashtag – #Weare
@PennStateFball channels Beaver Stadium’s iconic energy through polished graphics, live updates, and motivational storytelling. The program’s #WeArePennState messaging is central to its content strategy.
Purdue Boilermakers
Official Hashtag – #Boilerfootball
@BoilerFootball shares everything from community outreach to behind-the-scenes coaching features. The Boilermakers’ accounts emphasize rebuilding, grit, and pride under new leadership.
Rutgers Scarlet Knights
Official Hashtag – #RutgersFB
The @RFootball accounts prioritize tri-state recruiting highlights, alumni stories, and player testimonials. Their digital tone reflects toughness and East Coast pride.
UCLA Bruins
Official Hashtag – #GoBruins
@UCLAFootball mixes SoCal culture with high-quality visuals. Their content strategy emphasizes tradition, national exposure, and the glamour of Los Angeles football.
USC Trojans
Official Hashtag – #Fighton
@USC_FB highlights the program’s Hollywood appeal with cinematic videos, recruiting hype, and celebrity guests. Their online presence champions legacy and modern athleticism.
Washington Huskies
Official Hashtag – #UDub
@UW_Football blends Pacific Northwest pride with sleek branding and performance-focused storytelling. Their social feeds emphasize continuity after joining the Big Ten.
Wisconsin Badgers
Official Hashtag – #Badgers
@BadgerFootball celebrates fan culture, power run game heritage, and the “Jump Around” atmosphere from Camp Randall. Their social strategy centers on community and consistency.
Each of these teams contributes to the Big Ten’s massive collective social presence, complementing the conference’s own official accounts:
-
X: @B1Gfootball
-
Instagram: @bigten
-
Facebook: facebook.com/BigTenConference
Main image credit: © Joseph Cress/For the Register / USA TODAY NETWORK via Imagn Images
