One of the most popular sports podcasts has made a decision not to take the up-front money and instead bet on itself for long-term growth. According to a report from Bloomberg’s Lucas Shaw, All The Smoke, hosted by former NBA championship players Matt Barnes and Stephen Jackson, has decided to not to join the increasing number of podcasts joining Netflix. The show will instead remain in its spot on YouTube.
Netflix Looking To Corner Market On Podcasts
Will have to battle other streamers for content
Plenty of podcasters have decided to make the move off of YouTube and exclusively onto Netflix. Bill Simmons is set to make his live Netflix debut this upcoming Sunday. Barstool’s Pardon My Take, with Big Cat and PFT Commentator, is also among the podcasts migrating to the streaming service. But according to Shaw, Netflix’s offer of “a couple million collars,” wasn’t enough for Barnes and Jackson to say yes. Netflix reportedly then raised their offer, but could not come to a deal to land the show.
Netflix’s interest in podcasts has reportedly brought other streamers to the table, according to Shaw, but VP of sports Gabe Spitzer told John Ourand on his podcast The Varsity that Netflix is in just the early stages of building its strategy and hopes to grow it as time passes.
Why All The Smoke stayed where it is
Probably the biggest reason why All The Smoke decided to stand firm with YouTube is because of the manner in which the show can be found. Whereas Netflix is just getting started with trying to get its algorithm going and attracting users, YouTube’s algorithm is already firmly established, and the user base is far larger than what Netflix has. That should allow the show to be dicovered by a far-wider viewership base, leading to growth and more money than what Netflix could offer for All The Smoke.
