The entire sports industry is moving towards a live streaming model in some part of its business. Whether college or pro sports, basketball to hockey, live streaming is the avenue that creates communication across OTT, Internet and social platforms.
The growth of the industry comes with problems. You never know where your audience is coming from. As a result, any live stream provider has to play to as many channels as possible. Streaming to separate channels at the same time – Twitter, Twitch and Facebook, for instance – involves creating completely separate streams. In some cases, providers may even need separate groups of hardware.
This can get really expensive really fast. Transmit.Live is a cloud service that centralizes the administration of live streaming. With the service, users can completely administrate their audiences with live content. Management, distribution, analysis and expansion all become much easier and less expensive.
The Effect on Sports Content
Transmit.Live has the ability to help teams distribute content like no other piece of technology before it. If a team has a popular player, Transmit.Live allows that team to distribute live content through that player’s Twitter feed. In theory, this could push the distribution of a Laker game would explode form 7.41 million to 54 million people on Twitter alone.
There is a huge opportunity for real time fan engagement. The leagues may also use the technology to transmit important messages about its teams and broadcast marketing events at maximum capacity. Bigger audiences mean bigger sponsorships, which means bigger pots around professional games. With this in mind, you want to be sure to have the best sports live streaming technology on your side. If you want to keep up with real time stats to maximize your ability to make good bets, live streaming with the latest technology is one of the best ways.
The Effect on Sports Gaming
The Twitch platform, believe it or not, has been a beacon of light for sports broadcasting (albeit illegal in many cases). However, the centralized streaming that Transmit.Live creates is drawing the attention of the distribution network best known for video games. The demographic for sports and games has a great deal of overlap, and honestly, Twitch is probably happy that it can take advantage of that audience more readily with Transmit.Live. Nickelodeon and Viacom are two other networks with an immediate use for the technology.
What does this mean for sports betting? It means that information will now be disseminated in real time across the entire world of sports rather than being leaked out in pieces here and there. The playing field for betting has just been leveled in ways that will help some gamers and hurt others.
Real time streaming across large audiences also opens up a new world fo real time betting. Should the major sports leagues open themselves up to mobile betting along with real time streaming, you may begin to see one click bets on single plays bring billions more dollars to leagues and teams alike.
This sports live streaming technology has been tried before, but Transmit.Live is the group that seems to have finally gotten it right. Look for the politics around betting to change quickly as decision makers begin to see the money that could be made in a very short period of time.
