Kiro Race Co is a product of the ambitious acquisition of the ERT Formula E Team, owned entirely by The Forest Road Company, which had only one season to its name before this strategic takeover.
With a fresh identity, Kiro Race aims to redefine the legacy of its predecessor. The team’s entry highlights Formula E’s rising appeal to investors, especially high-profile companies like Forest Road.
“We are well-positioned for sustained long-term growth,” said David Kaplan, Kiro Race’s Managing Partner, emphasizing their intent to attract new partners and elevate Formula E’s profile globally.
A Striking Livery and GEN3 EVO: Kiro Race Co’s Vision for the Future
At the heart of the excitement surrounding Kiro Race Co is the unveiling of their striking new livery for the GEN3 EVO car. This marks a significant milestone for the youngest team on the Formula E grid. The team’s launch event showcased not only the aesthetics of the car but also the cutting-edge technology that powers it. Porsche Motorsport, a key partner, will supply Kiro Race with a powertrain that proved its mettle by winning the Drivers’ Championship with Pascal Wehrlein.
The transition from ERT’s proprietary electric motor to Porsche’s advanced technology is pivotal. This shift reflects Kiro Race’s ambition to challenge established teams right from the start. Furthermore, the livery itself, which features a bold blend of sleek lines and futuristic design, serves as a visual statement of intent for the team’s competitive journey ahead. As a result, fans and critics alike have praised the new design, encapsulating the innovative and forward-thinking ethos of the team.
Alex Hui, Team Principal at Kiro Race, is confident about the team’s trajectory:
“Bringing in Forest Road, a U.S.-based asset management group, is a powerful signal of the growth of the series and our team’s potential. With Porsche’s support, we’re building for the future, and we’re ready to compete at the highest level.”
New name. New look 👀
You won’t miss the @KiroRaceCo livery on the Formula E grid next year: pic.twitter.com/7IDxDsEDbr
— The Race (@wearetherace) October 21, 2024
The Forest Road Vision: Pioneering Growth in Formula E
Kiro Race’s entry is part of a broader trend of American investment in Formula E. America is seen as a key platform for international motorsport’s future. The acquisition reflects Forest Road’s vision for growth.
Managing Director Jeremy Tarica highlighted their commitment:
“Formula E is at a pivotal moment, and we aim to make Kiro a driving force in the industry.”
This marks a significant shift as the sport continues to mature and attract international attention. The U.S. market, in particular, has shown increasing interest in electric racing. Kiro Race’s ambitions align with the growing appetite for sustainable, electrified motorsports in America.
Jeff Dodds, CEO of Formula E, welcomed the new team with optimism:
“This is a fantastic development for Formula E and for Kiro Race Co. It marks the entry of a sophisticated investor group with a strong track record in the sports and entertainment industry.”
Unanswered Questions: Who Will Drive for Kiro Race Co?
As anticipation builds for Kiro Race’s debut, one crucial detail remains in mystery for the 2024/2025 season: the team’s driver lineup. The outgoing ERT team featured experienced racers Sérgio Sette Câmara and Dan Ticktum. However, Kiro Race has yet to announce who will take the wheel for their inaugural season.
The uncertainty surrounding the driver lineup only adds to the intrigue, as fans eagerly await the reveal. Will the team opt for seasoned drivers with proven track records, or will they take a risk on rising talents looking to make their mark in Formula E?
