Formula E works with many brands, to make the championship more sustainable and to become more engaging for the fans.
BOSS will leave Formula E
Among the companies that work with Formula E, there is BOSS, the Apparel Partner of the category since 2017. The brand presents the VIP Lounge at the Electric series events, but it could leave the Formula E paddock. A spokesperson of BOSS declared to ‘Motorsport-Magazin’:
“We can confirm that our contract as a partner of Formula E will expire at the end of this season. It has been a great partnership for us and together with Porsche we have delighted a large number of fans worldwide over the years“.
ABB – Title Partner
ABB has been Formula E title partner since 2018. The company leads a global technology project to create a more sustainable industrial world. ABB is half Swiss and half Swedish and since 1988 has worked in the robotic field.
Julius Baer – Global Partner
Julius Baer is a founding global partner of Formula E, and they have worked together since 2014. The company leads a project, along the electric championship, to encourage the use of electric mobility. Julius Baer is an important Swiss bank and, a member of the Swiss Sustainable Finance Association.
Hankook – Technical Partner
Hankook is the official tyre supplier and offers sustainable tyres to the category. The company produces radial tyres for passenger cars, 4x4s, SUVs, light trucks, campers, buses, and motorsport vehicles. Hankook is a South Korean brand and has worked with Formula E since Season 9.
SABIC – Principal Partner
SABIC is an important brand in the chemistry world and since 2022 has worked alongside Formula E. The Saudi brand collaborates with the championship to enable business engagement and EV value chains.
TAG Heuer – Timekeeping Partner
The Swiss watchmaker has been a Formula E partner since 2013 and is one of the most committed brands to FE’s future. TAG Heuer is the official timekeeper of the championship and outside the electric paddock has developed various sustainability programs.
DHL – Logistic Partner
DHL is the logistic partner of Formula E and is working on reducing all logistics-related emissions to zero by 2050. The brand is responsible for all the logistical movement of FE teams.
SAUDIA – Airline Partner
SAUDIA, Saudi Arabian Airlines, has been a Formula E partner since the 2018/2019 season. The brand put its name to the first Saudi Arabian E-Prix and has a long-term deal with the electric championship.
Allianz – Insurance Partner
Allianz is one of the most relevant automotive insurers in the world and is invested in developing urban mobility. The company has worked with Formula E since the first season of the category and every race weekend holds the Allianz E-Village, a festival dedicated to innovation and technology.
Bosch – Official Partner
Bosch is going to work with Formula E for at least another three years, offering new solutions for better connected and eco-friendly mobility. The brand wants to be a leader in the field of electromobility.
Heineken – Beer and Cider Partner
Heineken is a Formula E partner since the 2018/2019 season. The collaboration between the two brands is based on the goal of reinforcing and enjoying a responsible message. The campaign is called ‘When you drive, never drink’, used also in Formula 1.
You voted, @jakedennis19 as your @Heineken 0.0 Keep Cool Award winner 🥇@Hankook_Sport #LondonEPrix pic.twitter.com/uRT1Ih6fTb
— Formula E (@FIAFormulaE) July 29, 2023
Antofagasta Minerals – Copper Mining Partner
Antofagasta Minerals is one of the most important copper producers in the world. It joined Formula E in 2018, to make its mining operations more sustainable. The brand became the Copper Mining Official Partner, and with electric cars using up to five times more copper than a combustion-engined car, Formula E needs a partner capable of offering eco-friendly materials.
Moët & Chandon – Champagne Partner
Moët & Chandon offers Formula E the champagne used on the podium and in the VIP hospitality lounges. It uses sustainable viticulture practices to make its products and with Formula E promotes a responsible legacy.
Copper. Co – Digital Asset Services Partner
Copper provides secure and highly sophisticated custody, trading, and settlement infrastructure to Formula E, being a perfect partner for people working in digital assets.
Southwire – Wire and Cable Partner
Southwire is the main producer of wire and cable in North America. The motto of the company is Growing Green, Living Well, Giving Back, Doing Right, and Building Worth. Southwire works with Formula E for the transmission and distribution of electricity.
Tata Communications – Broadcast Distribution Provider
Tata Communication offers Formula E fans around the world high-definition, high-resolution, and high-speed live broadcast content for every race of the season. The brand and the electric championship have signed a multiyear deal to work together.
