Rookie Alba Hurup Larsen to Represent Tommy Hilfiger in F1 Academy 2025 Season.
At the Las Vegas Grand Prix, Tommy Hilfiger confirmed that Alba Hurup Larsen will represent the brand as its F1 Academy Official Partner driver for the 2025 season. The 15-year-old joins Chloe Chambers, Ella Lloyd, Rafaela Ferreira, and Courtney Crone as the fifth member of the grid.
🚨 BREAKING: Alba Hurup Larsen will join the grid for 2025 after signing with global fashion brand and F1 Academy partner, Tommy Hilfiger.
At just 16-years-old at the start of the season, Alba will be one of the youngest drivers on the F1 Academy grid.
Tommy Hilfiger’s… pic.twitter.com/j5TdSCtPai
— F1 Academy (@f1academy) November 22, 2024
The Danish teenager, who claimed victory in the 2023 FIA Girls on Track Rising Stars programme, has already impressed in her single-seater debut, earning points in this year’s Indian F4 Championship in August. She finished P6 in Chennai and won Rookie of the Race.
She also has been mentored by departing Haas Formula 1 driver Kevin Magnussen for the past two years.
Hurup Larsen, who turns 16 ahead of next year’s campaign, will replace Nerea Martí where she will hit the track in a suit and car livery showcasing Tommy Hilfiger’s red, white, and blue design.
Age as a factor
The teenager is the direct age F1 Academy should be aimed at, where girls are discovering their potential. She embodies the initiative’s purpose: nurturing young talent, providing growth opportunities, and inspiring the next generation on the grid.
By focusing on drivers at this stage, F1 Academy not only highlights the possibilities within motorsport but also will begin to address the gap in representation by empowering girls before they transition into higher tiers of racing. This includes other F4 series’.
Her Future
Reflecting on her new role, Hurup Larsen shared her excitement:
“I’m deeply honoured that Tommy has entrusted me to fly his flag in the F1 Academy. Having this support at such a pivotal stage in my career means the world to me. I’m excited to represent the Tommy Hilfiger brand as we dream big, show what’s possible, and drive change.”
Freshly announced for next season, hear from your 2025 @TommyHilfiger driver Alba Hurup Larsen on what the partnership means to her ⭐️ #F1Academy pic.twitter.com/a4BumZccaZ
— F1 Academy (@f1academy) November 23, 2024
Tommy Hilfiger expressed enthusiasm for the partnership, stating:
“This partnership underscores our commitment to innovation and inclusivity in motorsports. With F1 Academy, we’re breaking barriers and paving the way for a more inclusive and dynamic future in racing. Supporting young talents like Alba Hurup Larsen motivates us to challenge limits and redefine possibilities within the sport.”
Susie Wolff, Managing Director of F1 Academy, highlighted the significance of the collaboration:
“We are proud to have Tommy Hilfiger as an Official Partner. As an inaugural partner to F1 Academy and a true first mover in blending lifestyle and motorsport, Tommy Hilfiger’s globally renowned brand values, commitment to innovation, and passion for driving change closely match our own. We look forward to seeing Alba racing in the brand’s unmissable signature colourway in 2025.”
Hilfiger’s Influence
Beyond Hurup Larsen’s sponsorship, Tommy Hilfiger will outfit the F1 Academy management team for the season. The brand plans to use its global platform to spotlight young talent in motorsports, including drivers, engineers, and managers. Many of these individuals are women breaking into the industry for the first time, reflecting a shared vision for a more inclusive future in the sport.
