The Atlanta Braves are ushering in a bold new chapter for their local broadcasts with the launch of BravesVision, a fully team-owned and operated multimedia platform set to become the official television home for the club starting in the 2026 season. Announced on February 24, 2026, this move represents a major departure from traditional regional sports network (RSN) models and gives the Braves unprecedented control over how their games are produced, packaged, marketed, and delivered to fans across the Southeast.
BravesVision emerges amid widespread upheaval in the RSN landscape. Earlier in 2026, the Braves, along with eight other MLB teams, terminated agreements with Main Street Sports Group (operator of FanDuel Sports Network) after the company failed to make required rights payments. This collapse left several franchises scrambling for alternatives, but the Braves opted for full autonomy rather than relying on MLB’s production services or another third-party provider. By bringing everything in-house, the organization aims to eliminate intermediaries, enhance fan engagement, and innovate in storytelling and sponsorship integration.
“This endeavor will bring the most vital link to our fanbase — our television broadcast — back under the control of our organization,” said Braves President and CEO Derek Schiller in the official announcement. “Generations of Braves fans were raised watching games on a network that shared ownership with the baseball team. With BravesVision, we believe that we can present Braves baseball in new and innovative ways allowing us to expand and elevate our storytelling capabilities across all of our platforms.”
The platform will produce and air more than 140 regular-season games, excluding those nationally exclusive on networks like FOX/FS1, ESPN, TBS, NBC/Peacock, or Apple TV. Coverage will include expanded pregame and postgame shows, giving the Braves direct oversight of on-air talent, graphics, analysis, and sponsor placements. This shift allows for more tailored content that aligns with the team’s brand and fan preferences.Distribution employs a multi-pronged approach to maximize accessibility across the Braves’ six-state territory: Georgia, Alabama, Tennessee, Mississippi, North Carolina, and South Carolina.
How to watch the Atlanta Braves this season
- Traditional providers: Through a direct-to-distributor model, BravesVision will partner with cable, satellite, and streaming services. Channel placements and availability will be finalized and announced soon.
- Streaming: Fans can subscribe to Braves.TV via MLB’s digital platform. This in-market subscription provides access to all non-nationally exclusive regular-season games without local blackouts. Out-of-market fans can opt for standard MLB.TV packages to watch Braves games (subject to existing rules), or add-ons for full league access.
- Over-the-air access: The Braves will continue their partnership with Gray Media, which will simulcast select games for free across Atlanta and the Southeast. Gray Media also plans to air 15 Spring Training games in 2026 over 26 markets, with free streaming on Braves.TV for registered users.
Subscription details for Braves.TV, including pricing, are expected in March 2026. Reports suggest an in-market package could be around $99.99 annually (roughly $20 monthly equivalent), with bundles for full MLB access potentially doubling that. An FAQ page on MLB.com provides guidance on streaming mechanics.
This initiative builds on the Braves’ robust multimedia ecosystem, including MLB’s largest radio affiliate network and over eight million social media followers. It echoes the team’s storied history with superstation TBS, where broadcasts reached a national audience for decades.Experts see BravesVision as part of MLB’s broader push to evolve beyond the faltering RSN model, potentially toward centralized league-wide streaming via partnerships like the new ESPN deal.
But wait, there’s more…
Some reports indicate the Braves are exploring collaborations for a multi-team RSN involving regional NBA and NHL clubs, such as the Atlanta Hawks, Memphis Grizzlies, and Nashville Predators. For Braves fans, BravesVision promises reduced friction in accessing games, innovative production, and a direct connection to the team.
As details on channels, pricing, and broadcasting talent emerge, the 2026 season will mark the start of a fan-centric era in Braves baseball broadcasting.
