{"id":96629,"date":"2026-01-23T11:34:29","date_gmt":"2026-01-23T16:34:29","guid":{"rendered":"https:\/\/lastwordonsports.com\/tennis\/?p=96629"},"modified":"2026-01-23T12:04:13","modified_gmt":"2026-01-23T17:04:13","slug":"carlos-alcaraz-signature-nike-line","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/tennis\/2026\/01\/23\/carlos-alcaraz-signature-nike-line\/","title":{"rendered":"BREAKING: Carlos Alcaraz Set for Signature Nike Line After Logo Trademark Filing"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">World No.1 Carlos Alcaraz is, after much speculation, finally <a target=\"_blank\" href=\"https:\/\/www.gerbenlaw.com\/blog\/nike-files-trademark-for-new-ca-logo-likely-tied-to-tennis-star-carlos-alcaraz\/\" target=\"_blank\" rel=\"noopener noreferrer\">set to receive his own custom apparel logo<\/a> from Nike.<\/p>\n<h3>Nike\u2019s Next Flagship Star<\/h3>\n<p>The six-time Major champion joins the likes of Roger Federer and Rafael Nadal in tennis, and current global icons such as LeBron James and Cristiano Ronaldo, in having his own flagship line in sport, as Nike makes its first major move in men\u2019s tennis following Federer\u2019s departure and Nadal\u2019s retirement.<\/p>\n<p>While Alcaraz\u2019s fame and status in tennis meant that news surrounding when Nike would officially brand him had been growing for years, the topic gained real momentum towards the end of 2025, when <a href=\"https:\/\/lastwordonsports.com\/tennis\/2025\/10\/08\/carlos-alcaraz-set-for-nike-logo-launch-at-2025-atp-finals\/\" target=\"_blank\" target=\"_self\">reports suggested that Nike would make the big reveal at the Nitto ATP Finals<\/a>.<\/p>\n<p>When that did not happen, many fans were left disappointed. However, Alcaraz soon clarified that those reports were \u201c<a href=\"https:\/\/lastwordonsports.com\/tennis\/2025\/11\/26\/carlos-alcaraz-breaks-silence-on-delayed-nike-logo-launch\/\" target=\"_blank\" target=\"_self\">fake news<\/a>\u201d and that while work and meetings were ongoing, an exact timeline was still not in place.<\/p>\n<p><span>\u201cIt was fake news, to be honest. I\u2019m still working on it, but I didn\u2019t say anything about launching the logo at the ATP Finals. I had a few meetings and we\u2019re going in a good way, in a good path, to launch the logo as soon as possible. Hopefully I\u2019m gonna get it soon.\u201d<\/span><\/p>\n<p class=\"\" style=\"max-width: px\"><smartframe-embed class=\"smartframe_wp_element\" customer-id=\"b0c95bc04383cef69c6b47df872135cf\" image-id=\"WmOBo5YlLxjI\" style=\"width: 100%; display: inline-flex; max-width: 3508px; aspect-ratio: 3508\/2480;\" ><\/smartframe-embed><\/p>\n<h3>Trademark Filing Signals the Beginning<\/h3>\n<p>Now, a month later, it appears things have finally begun to materialise, as Nike has <a target=\"_blank\" href=\"https:\/\/tsdr.uspto.gov\/documentviewer?caseId=sn99607538&amp;docId=APP20260121183153&amp;linkId=1#docIndex=0&amp;page=1\" target=\"_blank\" rel=\"noopener noreferrer\">officially filed a trademark application<\/a> for a logo design spelling \u201cCA.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">\ud83c\udfbe\ud83d\udc47 Nike has officially filed a U.S. trademark application for the below design <\/p>\n<p>Looks like it\u2019s Carlos Alcaraz\u2019s anticipated logo \ud83c\uddea\ud83c\uddf8\ud83d\ude0e<\/p>\n<p>\ud83d\udde3\ufe0f <a  href=\"https:\/\/t.co\/U4uJoc03JT\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/t.co\/U4uJoc03JT<\/a><br \/>\ud83d\udcf8 Rolex\/Jon Buckle <a  href=\"https:\/\/t.co\/XZLxbZvluV\" target=\"_blank\" rel=\"noopener noreferrer\">pic.twitter.com\/XZLxbZvluV<\/a><\/p>\n<p>&mdash; Olly Tennis \ud83c\udfbe \ud83c\uddec\ud83c\udde7 (@Olly_Tennis_) <a  href=\"https:\/\/twitter.com\/Olly_Tennis_\/status\/2014718873950372269?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">January 23, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nThe trademark will cover a wide range of apparel and accessories, including footwear, headwear, shirts, jackets, wristbands, sports bags, and backpacks, indicating that Alcaraz will receive the full flagship collection that many have been anticipating.<\/p>\n<p>It is about time the World No.1 gets his own line, especially as he continues his pursuit of a Career Grand Slam in Melbourne. This could also mark the beginning of Nike\u2019s next wave of investment in tennis, with players such as Jannik Sinner and Aryna Sabalenka potential candidates for their own custom logo lines in the future.<\/p>\n<p><em>Main Photo Credit: Albert Cesare\/The Enquirer \/ USA TODAY NETWORK via Imagn Images<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>World No.1 Carlos Alcaraz is, after much speculation, finally set to receive his own custom apparel logo from Nike. Nike\u2019s Next Flagship Star The six-time Major champion joins the likes of Roger Federer and Rafael Nadal in tennis, and current global icons such as LeBron James and Cristiano Ronaldo, in having his own flagship line [&hellip;]<\/p>\n","protected":false},"author":5608,"featured_media":95935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[3,2,9],"tags":[1766,5729,42518,5862,2772,135,114],"class_list":["post-96629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atp","category-featured","category-news","tag-aryna-sabalenka","tag-carlos-alcaraz","tag-cristiano-ronaldo","tag-jannik-sinner","tag-lebron-james","tag-rafael-nadal","tag-roger-federer"],"modified_by":"Yesh Ginsburg","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts\/96629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/users\/5608"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/comments?post=96629"}],"version-history":[{"count":5,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts\/96629\/revisions"}],"predecessor-version":[{"id":96637,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts\/96629\/revisions\/96637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/media\/95935"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/media?parent=96629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/categories?post=96629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/tags?post=96629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}