{"id":94028,"date":"2025-11-26T07:30:20","date_gmt":"2025-11-26T12:30:20","guid":{"rendered":"https:\/\/lastwordonsports.com\/tennis\/?p=94028"},"modified":"2025-11-23T22:40:53","modified_gmt":"2025-11-24T03:40:53","slug":"carlos-alcaraz-breaks-silence-on-delayed-nike-logo-launch","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/tennis\/2025\/11\/26\/carlos-alcaraz-breaks-silence-on-delayed-nike-logo-launch\/","title":{"rendered":"Carlos Alcaraz Breaks Silence on Delayed Nike Logo Launch"},"content":{"rendered":"

World No. 1 Carlos Alcaraz\u2019s 2025 season may have come to an abrupt end due to the hamstring injury he sustained in Turin<\/a>, but a player of his magnitude rarely disappears from the tennis news cycle.<\/p>\n

Fresh off his run to the final at the Nitto ATP Finals<\/a>, Alcaraz re-emerged in a virtual press conference this week to promote two U.S.-based exhibitions scheduled for next month<\/a>. During the session, he addressed one of his off-court storylines: the long-anticipated Nike logo that never materialised in Turin.<\/p>\n

Carlos Alcaraz\u2019s Custom Logo<\/h2>\n

Earlier this year, multiple Spanish outlets reported that Nike had a custom personal logo ready for Alcaraz<\/a>, set to be unveiled on the grand stage of the 2025 Nitto ATP Finals. Given the success of past Nike logo launches for icons like Roger Federer and Rafael Nadal, anticipation built rapidly among fans and media alike.<\/p>\n

However, when the Finals came and went without a reveal, questions immediately began circulating. Now, Alcaraz has finally addressed the situation and set the record straight.<\/p>\n

Alcaraz: \u201cIt Was Fake News.\u201d<\/h3>\n

The six-time Major champion denied that a Turin reveal was ever in the plans<\/a>.<\/p>\n

\u201cIt was fake news, to be honest. I\u2019m still working on it, but I didn\u2019t say anything about launching the logo at the ATP Finals. I had a few meetings and we\u2019re going in a good way, in a good path, to launch the logo as soon as possible. Hopefully I\u2019m gonna get it soon.\u201d<\/p>\n

His comments confirm that, contrary to early-season reporting, Nike\u2019s new branding project is still in development, and was never close to being completed in time for the ATP Finals.<\/p>\n

Nike\u2019s Next Tennis Era<\/h3>\n

With Rafael Nadal retired and Roger Federer long switched to Uniqlo, Nike\u2019s tennis identity now rests heavily on Alcaraz and Jannik Sinner<\/a>. Both have reportedly secured nine-figure deals extending deep into the 2030s, placing them among the company\u2019s most valuable global ambassadors.<\/p>\n

Embed from Getty Images<\/a>