{"id":91894,"date":"2025-10-08T20:12:57","date_gmt":"2025-10-09T00:12:57","guid":{"rendered":"https:\/\/lastwordonsports.com\/tennis\/?p=91894"},"modified":"2025-10-08T20:12:57","modified_gmt":"2025-10-09T00:12:57","slug":"carlos-alcaraz-set-for-nike-logo-launch-at-2025-atp-finals","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/tennis\/2025\/10\/08\/carlos-alcaraz-set-for-nike-logo-launch-at-2025-atp-finals\/","title":{"rendered":"Carlos Alcaraz Set for Nike Logo Launch at 2025 ATP Finals"},"content":{"rendered":"<p data-start=\"201\" data-end=\"516\">After months of anticipation, Nike is finally set to launch a custom logo for six-time Major champion Carlos Alcaraz. Spanish outlet <a href=\"https:\/\/murciaplaza.com\/murciaplaza\/deportes-murcia\/alcaraz-a-punto-de-estrenar-el-logo-de-su-marca-exclusivamientras-amplia-negocio-con-danone-e-itau\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Murcia Plaza <\/a>reports that the design, created exclusively for the World No. 1, will serve as his personal brand mark\u2014signaling Nike\u2019s full investment in tennis\u2019s next generation.<\/p>\n<p data-start=\"518\" data-end=\"670\">With Roger Federer stepping away and Rafael Nadal retired, Nike has shifted its focus to the future. <a href=\"https:\/\/lastwordonsports.com\/tennis\/2025\/10\/05\/jannik-sinner-carlos-alcaraz-mentally-stronger\/\" target=\"_blank\" target=\"_self\">Alcaraz<\/a> now stands at the center of that new era.<\/p>\n<h4 data-start=\"672\" data-end=\"703\"><strong data-start=\"672\" data-end=\"701\">When to Expect the Reveal<\/strong><\/h4>\n<p data-start=\"705\" data-end=\"997\">The logo has already been finalized and approved by Alcaraz, but remains under wraps. Nike and Alcaraz plan to unveil it during the 2025 Nitto ATP Finals, set for November 9\u201316 in Turin. The event, which gathers the season\u2019s top eight players, offers the perfect stage for the grand reveal.<\/p>\n<p data-start=\"999\" data-end=\"1182\">Nike\u2019s secrecy is intentional. The company aims to replicate the impact of previous unveilings for icons like Federer and Nadal, moments that became part of tennis marketing history.<\/p>\n<h4 data-start=\"1184\" data-end=\"1229\"><strong data-start=\"1184\" data-end=\"1227\">Alcaraz and Nike: A Growing Partnership<\/strong><\/h4>\n<p><iframe loading=\"lazy\" title=\"NIKE ALCARAZ\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uJ6KpuhAGAQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"1231\" data-end=\"1420\">Alcaraz joined Team Nike in 2019, leaving Lotto as a teenage prodigy with huge potential. Since then, their partnership has grown into one of Nike\u2019s most high-profile tennis endorsements.<\/p>\n<p data-start=\"1422\" data-end=\"1636\">In 2024, he reportedly signed a long-term extension worth an estimated $15\u2013$20 million per year, according to <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/06\/14\/carlos-alcaraz-nike-extension\/?publicationSource=closingbell&amp;issue=7f557865b8a54d269f6b93902a14663d\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Relevo<\/a>. The deal runs into the mid-2030s and makes <a href=\"https:\/\/lastwordonsports.com\/tennis\/2025\/08\/25\/highest-paid-tennis-players-2025-alcaraz-sinner-gauff\/\" target=\"_blank\" target=\"_self\">Alcaraz one of the sport\u2019s highest-paid athletes.<\/a><\/p>\n<p data-start=\"1638\" data-end=\"1776\">By creating a custom logo for him, Nike places Alcaraz among its elite ambassadors, those whose talent and influence transcend the court. Other Nike ambassadors include LeBron James, Erling Haaland, and Tiger Woods, as the apparel brand has signed top players for decades across sports.<\/p>\n<h4 data-start=\"1778\" data-end=\"1806\"><strong data-start=\"1778\" data-end=\"1804\">A Season of Domination<\/strong><\/h4>\n<p data-start=\"1808\" data-end=\"2056\">The 22-year-old has been unstoppable in 2025. After a modest start in Australia and the Sunshine Double, Alcaraz has gone on a 52\u20133 tear, capturing two Grand Slams and three Masters 1000 titles. He\u2019s also conquered all three surfaces this season.<\/p>\n<p data-start=\"2058\" data-end=\"2254\"><a href=\"https:\/\/lastwordonsports.com\/tennis\/2025\/09\/30\/alcaraz-withdraws-shanghai-masters\/\" target=\"_blank\" target=\"_self\">Alcaraz recently withdrew from the Shanghai Masters<\/a> after twisting his ankle in Tokyo, <a href=\"https:\/\/lastwordonsports.com\/tennis\/2025\/09\/14\/where-will-alcaraz-play-remaining-2025-schedule\/\" target=\"_blank\" target=\"_self\">but he\u2019s expected to return at the Six Kings Slam<\/a> exhibition in Riyadh before competing in Paris and Turin, where Nike\u2019s big reveal awaits.<\/p>\n<p data-start=\"2058\" data-end=\"2254\">Main Photo Credit: Geoff Burke-Imagn Images<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After months of anticipation, Nike is finally set to launch a custom logo for six-time Major champion Carlos Alcaraz. Spanish outlet Murcia Plaza reports that the design, created exclusively for the World No. 1, will serve as his personal brand mark\u2014signaling Nike\u2019s full investment in tennis\u2019s next generation. With Roger Federer stepping away and Rafael [&hellip;]<\/p>\n","protected":false},"author":5608,"featured_media":90309,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[3,2,9],"tags":[259,5729,3185,42967],"class_list":["post-91894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atp","category-featured","category-news","tag-atp-tour","tag-carlos-alcaraz","tag-nike","tag-nike-tennis"],"modified_by":"Steen Kirby","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts\/91894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/users\/5608"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/comments?post=91894"}],"version-history":[{"count":4,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts\/91894\/revisions"}],"predecessor-version":[{"id":91899,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts\/91894\/revisions\/91899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/media\/90309"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/media?parent=91894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/categories?post=91894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/tags?post=91894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}