{"id":85830,"date":"2025-06-25T14:37:56","date_gmt":"2025-06-25T18:37:56","guid":{"rendered":"https:\/\/lastwordonsports.com\/tennis\/?p=85830"},"modified":"2025-06-25T14:37:56","modified_gmt":"2025-06-25T18:37:56","slug":"holger-rune-opens-online-shop-sells-broken-rackets-7000","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/tennis\/2025\/06\/25\/holger-rune-opens-online-shop-sells-broken-rackets-7000\/","title":{"rendered":"Holger Rune Opens Online Shop, Sells Broken Rackets for $7,000 Each"},"content":{"rendered":"<p>Why throw away smashed rackets when you can sign them and sell them? That\u2019s what Holger Rune must have thought when he decided to launch his <a href=\"https:\/\/shopholgerrune.com\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">brand-new online store<\/span><\/a>. The Danish No.1 wanted to give his most devoted fans the chance to own personal items by offering various products, from posters to caps. However, the item that garnered the most attention was undoubtedly the smashed rackets.<\/p>\n<h2>A Message to the Fans<\/h2>\n<p>\u201cI\u2019ve been working behind the scenes with my sister Alma to create a space where you can get closer to my world,&#8221; <a href=\"https:\/\/x.com\/holgerrune2003\/status\/1936815206669131953\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Rune wrote on social media<\/a>. \u201cTo everyone who follows my journey, watches my matches, sends messages, and supports me \u2013 this is for you. Your support means everything. Launching this shop is my way of sharing a bit more of my journey with you.&#8221;<\/p>\n<p>He added that the store offers personally signed gear \u2013 including books, rackets, posters, t-shirts, caps, and more. &#8220;It\u2019s also a creative space where I\u2019ll be sharing unique products in the future that I use in practice, during matches, and off the court,&#8221; he said. &#8220;Thanks for being part of the journey.\u201d<\/p>\n<p>To be fair, it won\u2019t be cheap to be \u201cpart of the journey\u201d: only five match-used Babolat Pure Aero 98 racquets are available \u2013 two of which were actually broken during matches&#8211;and each one is on sale for $7,000 (around \u20ac6,000). If you&#8217;re looking for something more affordable, you might opt for a signed Nike hat, priced at $189.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We try to keep up and more items coming . Thank you for your interest in <a  href=\"https:\/\/t.co\/6XlgXQlYJE\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/t.co\/6XlgXQlYJE<\/a><\/p>\n<p>\u2014 Holger Rune (@holgerrune2003) <a  href=\"https:\/\/twitter.com\/holgerrune2003\/status\/1936814000743792737?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">June 22, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Social Media Backlash and Rune\u2019s Reply<\/h3>\n<p>Rune also explained that part of the profits will go to various charities. However, some fans on social media expressed skepticism. <a href=\"https:\/\/x.com\/chungmuro_rose\/status\/1937069337275252900\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">One comment read<\/a>:<\/p>\n<p>\u201cHe has a page titled \u2018Africa\u2019 and it&#8217;s 3 photos of his used stuff shipped to an unnamed place in Africa, with pictures of Black children standing around it. He&#8217;s also selling smashed rackets for $6K on there.\u201d<\/p>\n<p>In response, <a  href=\"https:\/\/x.com\/holgerrune2003\/status\/1937633302334030062\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Rune replied<\/a>:<\/p>\n<p>\u201cI send most of my old tennis clothes to various clubs abroad that need equipment instead of throwing it out, and a couple of years ago I also started supporting charity organizations for kids financially and raising awareness of helping where we can.\u201d<\/p>\n<p>He concluded on a pointed note aimed at his critics:<\/p>\n<p>\u201cI am sure we can all do more, but this is what I do right now. And what do you do?\u201d<\/p>\n<p><em>Main Photo Credit: Susan Mullane-USA TODAY Sports<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why throw away smashed rackets when you can sign them and sell them? That\u2019s what Holger Rune must have thought when he decided to launch his brand-new online store. The Danish No.1 wanted to give his most devoted fans the chance to own personal items by offering various products, from posters to caps. However, the [&hellip;]<\/p>\n","protected":false},"author":5454,"featured_media":57080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[3,2,9],"tags":[7605],"class_list":["post-85830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atp","category-featured","category-news","tag-holger-rune"],"modified_by":"Yesh Ginsburg","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts\/85830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/users\/5454"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/comments?post=85830"}],"version-history":[{"count":3,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts\/85830\/revisions"}],"predecessor-version":[{"id":85845,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/posts\/85830\/revisions\/85845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/media\/57080"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/media?parent=85830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/categories?post=85830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/tennis\/wp-json\/wp\/v2\/tags?post=85830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}