Sonny Bill Williams: Conscientious Objector to Sponsor

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Being such a powerful figure, SBW may likely be given special treatment. Whether he suffers collateral damage in his contract payments; respecting the lost revenue and public relations degradation, is in question. Unlike Muhammad Ali, or even figures in NZ sport such as Michael Jones--who would not play a test on a Sunday, due to his faith--SBW may still be seen as acting out of self interest. Even the most conscientious objector can still be vilified for acting outside the best interests of his employer. Public opinion will count too, but for now the discussions between the Blues, NZ Rugby and representatives of Sonny Bill Williams continue. READ MORE