{"id":154731,"date":"2026-03-11T07:00:44","date_gmt":"2026-03-11T11:00:44","guid":{"rendered":"https:\/\/lastwordonsports.com\/prowrestling\/?p=154731"},"modified":"2026-03-10T22:28:01","modified_gmt":"2026-03-11T02:28:01","slug":"why-wwe-covets-aew-stars","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/prowrestling\/2026\/03\/11\/why-wwe-covets-aew-stars\/","title":{"rendered":"Why WWE Covets AEW Stars"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">By now, broader audiences have seen an influx of wrestlers coming to WWE with a lot of buzz. Many of these talents are former AEW talents, often homegrown. Other times, indie and international talents, maybe some pluckings from TNA. But across the board, it\u2019s clear that some of the highly coveted stars are those who came somewhere All Elite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, some jumped ship from AEW who might not have become stars in the company. There are the Cody Rhodeses, the CM Punks, and the Rusevs; people who had previously breached stardom in WWE. I\u2019ll touch on the alternative to this later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite many talking heads\u2019 insistence otherwise, the way AEW has approached its talents has proved to make stars. Sometimes they make more of them than WWE can. Sure, NXT has shone up the ultra-talented Carmelo Hayes, Trick Williams, Oba Femi, and Tiffany Stratton, and they\u2019ve done a neat job for some of these talents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But AEW does things differently.<\/span><\/p>\n<h2><strong>Re-Shining Former WWE Talent<\/strong><\/h2>\n<figure id=\"attachment_154755\" aria-describedby=\"caption-attachment-154755\" style=\"width: 311px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lastwordonsports.com\/prowrestling\/wp-content\/uploads\/sites\/15\/2026\/03\/CM_Punk_2022-03-23_AEW_Wrestling_Dynamite_HEB_Center_Cedar_Park_01-240x300.jpg\" alt=\"Image of CM Punk in AEW\" width=\"311\" height=\"389\" class=\" wp-image-154755\" srcset=\"https:\/\/lastwordonsports.com\/prowrestling\/wp-content\/uploads\/sites\/15\/2026\/03\/CM_Punk_2022-03-23_AEW_Wrestling_Dynamite_HEB_Center_Cedar_Park_01-240x300.jpg 240w, https:\/\/lastwordonsports.com\/prowrestling\/wp-content\/uploads\/sites\/15\/2026\/03\/CM_Punk_2022-03-23_AEW_Wrestling_Dynamite_HEB_Center_Cedar_Park_01.jpg 640w\" sizes=\"auto, (max-width: 311px) 100vw, 311px\" \/><figcaption id=\"caption-attachment-154755\" class=\"wp-caption-text\">Photo by Ralph Arvesen, CC BY-SA 2.0 via <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:CM_Punk_2022-03-23_(AEW_Wrestling,_Dynamite,_HEB_Center,_Cedar_Park)_01.jpg#\/media\/File:CM_Punk_2022-03-23_(AEW_Wrestling,_Dynamite,_HEB_Center,_Cedar_Park)_01.jpg\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Wikimedia Commons<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">As mentioned before, talents who either left or were released by WWE have found new ground in AEW. One of its early members, Cody Rhodes, achieved the form that would bring him back to the Stamford promotion, having gone \u201cfrom undesirable to undeniable.\u201d Despite <a href=\"https:\/\/lastwordonsports.com\/prowrestling\/2026\/03\/07\/wwe-has-a-growing-cody-rhodes-problem-with-only-one-way-to-fix-it\/3\/\" target=\"_self\">being a divisive act<\/a>, he&#8217;s one of the company&#8217;s tippy-top stars.\u00a0 The allure of being an alternative company would entice the long-embittered CM Punk to return to wrestling. Though he left on vitriolic terms, his time in AEW rejuvenated him enough to swallow his pride and rejoin WWE. Both of these men are top stars in WWE currently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same can&#8217;t be said for those who also returned. In AEW, the Bulgarian Miro started strong before refusing certain bookings, especially those that required him to lose matches. Back as Rusev in WWE, he\u2019s back to losing matches. Andrade El Idolo briefly rejoined, having also believed the grass was greener on the other side, and now he\u2019s back with AEW, where he seems happier. Aleister Black, formerly Malakai, also stepped back into the company after being presented relatively stronger in AEW, to have mostly losses. Idolo holds the distinction of all three in terms of depth, having had an acclaimed series against Carmelo Hayes and a tag team run with fellow AEW departee, Rey Fenix.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other talents took to AEW like water. Toni Storm underwent a \u201cTimeless\u201d character change that made her a top star. Swerve Strickland embraced his full storytelling and aesthetic to become a main eventer. Athena is currently the top act in Ring of Honor. So long as talent is willing to put their best out, win or lose, Tony Khan will book them well.\u00a0<\/span><\/p>\n<h2><strong>New Talent From AEW<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">On March 2, 2026, lucha superstar Penta won the Men\u2019s Intercontinental Championship from Dominik Mysterio. He joins Rhodes, Punk, and Jade Cargill as one of the recent AEW defectors to have such a status. Upon first glance, it\u2019d be understandable to perceive former AEW wrestlers as a bigger deal in WWE.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Penta celebrates winning the Intercontinental Title: Raw highlights, March 9, 2026\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ibXcN_j4czE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">However, fan perception has markedly changed. Penta, for example, took a long time to become a champion. His Lucha Brother, Rey Fenix, fares no better. On NXT, meanwhile, Blake Monroe (formerly Mariah May) has been traipsing around in the mid-card in various short feuds and a brief NXT Women\u2019s North American Championship run. Granted, current NXT Women\u2019s Champion Jacy Jane is largely the same \u201cmean girl\u201d type as Monroe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of NXT, three other roster members stand out: Ethan Page, Ricky Saints (formerly Ricky Starks), and Lexis King (formerly Brian Pillman Jr.). King has meandered ever since losing the Heritage Cup, mostly being a key player in the Birthright stable. Saints had highs and lows, featuring a brief NXT Men\u2019s World Championship run and an unpopular musical segment. Page, well, he\u2019s had the most upside despite a rocky and doubtful start. He\u2019s contributed not only to WWE\u2019s newly acquired AAA as World Mixed Tag Team Champion, but he also became <a href=\"https:\/\/lastwordonsports.com\/prowrestling\/2026\/02\/25\/myles-borne-wins-nxt-north-american-championship-on-2-24-nxt\/\" target=\"_self\">the longest reigning NXT Men\u2019s North American Champion<\/a>.\u00a0<\/span><\/p>\n<h2><strong>Danhausen and Royce Keys<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When Powerhouse Hobbs departed AEW in early 2026, he left on a positive note. On his final night, he put over Hangman Adam Page, Speedball Mike Bailey, and Kevin Knight on an episode of AEW Collision. This gave the trio of Jet Set Rodeo the AEW World Trios Championship. Shortly thereafter, rumors spread wildly that Hobbs would step through the doors of WWE. Rechristened as <a href=\"https:\/\/lastwordonsports.com\/prowrestling\/2026\/01\/31\/who-is-royce-keys-get-to-know-wwes-newest-signee\/\" target=\"_blank\" target=\"_self\">Royce Keys<\/a>, the beefy wrestler debuted at Royal Rumble 2026 in Saudi Arabia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since then, he\u2019s not been seen in the ring or even backstage at the time of this article\u2019s publication. Mostly, he\u2019s been seen on the podcast <a href=\"https:\/\/youtu.be\/dR0VEwR_ifo?si=MDNXFxqT7mdaDL-5\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\"><em>What\u2019s Your Story? With Stephanie McMahon<\/em><\/a>. While this familiarizes WWE audiences as to who Keys is, fans were hoping for something different. Nothing too difficult, just a few squash matches or a short feud. I\u2019m hoping for his sake that it\u2019s because they want to reintroduce him in an impactful way as a big player. After all, his AEW run saw little of his full potential, so what could he achieve in WWE?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Danhausen shortly joined him in the ship-jumping. His emergence stemmed from a build that saw a comically large crate bounce from episodes of Raw and SmackDown every week in February. He finally emerged from it at Elimination Chamber 2026 to rapturous boos, and in the weeks of television since, his curses have quickly won over fans. Coming after <a href=\"https:\/\/lastwordonsports.com\/prowrestling\/2026\/03\/02\/who-is-danhausen-get-to-know-wwes-new-signee\/\" target=\"_self\">a few years of inactivity in his AEW contract<\/a>, he\u2019s hit the ground running.<\/span><\/p>\n<h2><strong>How Does WWE See Ex-AEW Stars?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As with any promoter in wrestling, the way a booker sees a particular talent will inevitably vary. Fans could be wholly behind a wrestler, but the person behind the booking may not rate them as high. And vice versa. That\u2019s why Daniel Bryan, Kofi Kingston, and Rey Mysterio took so long to become top champions and had less substantial runs as such. In AEW and WWE, the talents I\u2019ve discussed have gone through, and will go through, similar experiences in their new roles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a myriad of talents, it\u2019s as though WWE wants to parade them about that they got these hot signings. I see that as a pleasant advertisement of AEW for that reason. AEW has created more stars than it&#8217;s been credited for. Yes, there will be peaks and valleys. It\u2019s a part of consumerism, not a paradise. Whether WWE truly capitalizes on them is yet to be seen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surface-wise, certain talents do seem to be thriving while others are either right where they started or below. Ever since <a  href=\"https:\/\/www.fightful.com\/wrestling\/cody-rhodes-decision-come-wwe-was-easiest-decision-i-ever-made\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Cody Rhodes\u2019s return at WrestleMania 38 in 2022<\/a>, the message WWE wants to send seems to be one of two: \u201cCome over here, the water\u2019s fine!\u201d or \u201cDo you really want to sign with AEW? They\u2019re not doing so hot over here.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of one\u2019s opinion, one thing is crystal clear. WWE sees the value in AEW and its talent-building system.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now, broader audiences have seen an influx of wrestlers coming to WWE with a lot of buzz. Many of these talents are former AEW talents, often homegrown. Other times, indie and international talents, maybe some pluckings from TNA. But across the board, it\u2019s clear that some of the highly coveted stars are those who [&hellip;]<\/p>\n","protected":false},"author":5361,"featured_media":109058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4677,2,6,2192,4],"tags":[140,98,5842,9624],"class_list":["post-154731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aew","category-featured","category-north-america","category-wrestling","category-wwe","tag-cm-punk","tag-cody-rhodes","tag-danhausen","tag-royce-keys"],"modified_by":"Laci Schlatz","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/posts\/154731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/users\/5361"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/comments?post=154731"}],"version-history":[{"count":3,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/posts\/154731\/revisions"}],"predecessor-version":[{"id":154756,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/posts\/154731\/revisions\/154756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/media\/109058"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/media?parent=154731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/categories?post=154731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/tags?post=154731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}