{"id":137672,"date":"2025-07-08T08:00:33","date_gmt":"2025-07-08T12:00:33","guid":{"rendered":"https:\/\/lastwordonsports.com\/prowrestling\/?p=137672"},"modified":"2025-07-08T04:58:40","modified_gmt":"2025-07-08T08:58:40","slug":"why-catchphrases-matter-in-todays-wwe","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/prowrestling\/2025\/07\/08\/why-catchphrases-matter-in-todays-wwe\/","title":{"rendered":"Why Catchphrases Matter in Today’s WWE"},"content":{"rendered":"

On the July 4, 2025 episode of Friday Night SmackDown, Drew McIntyre returned<\/a> after over a month away from the ring. He interrupted a promo between Cody Rhodes and Randy Orton, but that wasn\u2019t what immediately caught people\u2019s attention. When he walked out, he was wearing a new shirt that was part of his merchandise.<\/p>\n

\"WWE\u2019s
Photo Credit: WWE<\/figcaption><\/figure>\n

It had the catchphrase \u201cBored at Work\u201d on the front, which makes sense if you follow his social media. He tweeted the phrase multiple times, with Damian Priest saying that to him in a match. Like Jey Uso\u2019s \u201cYeet!\u201d, Chad Gable\u2019s \u201cSHOOSH!\u201d, and Jacob Fatu\u2019s \u201cI Love You Solo\u201d, McIntyre is just one of the many wrestlers synonymous with a catchphrase.<\/p>\n

In today\u2019s WWE, the thing that gets people most over isn\u2019t their wrestling ability. It\u2019s the way they connect with the crowd, which is why catchphrases are so important in WWE today.<\/p>\n

Catchphrases Give Wrestlers Their Own Identity<\/strong><\/h1>\n

WWE wrestlers are known for their athletic ability and strong nature, but they must do more than wrestle to succeed. They have to connect with the crowd and be able to stand on their own two feet when it comes to cutting promos. In order to do that successfully, they have to market their character in a way that keeps people\u2019s eyes on them.<\/p>\n

The quickest way to do that is to find a catchphrase and attempt to get it over organically. Once something sticks with the crowd, that\u2019s when it becomes successful. Every time LA Knight comes out, the audience says, \u201cYeah!\u201d.<\/p>\n

When Roman Reigns appears, he says, \u201cAcknowledge Me!\u201d to a cheering crowd. Without something that makes them stand out, a wrestler won\u2019t be as successful in the wrestling business. A catchphrase can help a wrestler find their voice and their popularity.<\/p>\n

They Help Drive WWE\u2019s Merch Sales<\/strong><\/h2>\n

There are plenty of ways for people to show their fandom for WWE. They can watch it every week, post about it on the internet, and tell others about their favorite wrestlers, among other things. Another way to show their appreciation for the company is to buy merchandise, either at the show or online<\/a>.<\/p>\n

You can find shirts, hats, sweaters, and many more items. On those clothing items are various designs, such as logos and catchphrases. Jey Uso\u2019s \u201cYEET\u201d shirt has experienced excellent sales since its release. Given its popularity, McIntyre\u2019s \u201cBored at Work\u201d shirt has probably been selling quickly since his return on Friday.<\/p>\n

Having a t-shirt with branding that reflects a certain wrestler’s name shows your appreciation for what they do. It\u2019s also a bonus when they wear it on television for themselves. A catchphrase offers a branding opportunity that generates significant revenue for WWE.<\/p>\n

Wrestling Isn\u2019t the Only Way to Get Over<\/strong><\/h2>\n

Being a good wrestler can get you really far in WWE. It can get you opportunities faster, especially if you\u2019re in NXT. But if that\u2019s the only thing going for you, fans will get tired of you really quickly. But if you do or say something that stands out, it will help you maintain your popularity and the fans\u2019 interest level.<\/p>\n

Having a catchphrase can make you stand out as an individual wrestler while also helping drive merch sales both at the arena and online. When someone sees Tiffany Stratton, they immediately think or even say, \u201cIt\u2019s Tiffy Time!\u201d. Likewise, Bianca Belair has been known as \u201cThe EST\u201d for many years now.<\/p>\n

Many pieces of clothing have been made with that slogan, and even a Cricket commercial featured her describing herself in that way. Associating yourself with a catchphrase can help your career soar to new heights organically.<\/p>\n

More From LWOS Pro Wrestling<\/b><\/strong><\/p>\n

Header photo \u2013 WWE \u2013 Stay tuned to the\u00a0<\/i><\/em>Last Word on Pro Wrestling<\/i><\/u><\/em><\/a> for more on this and other stories from around the world of wrestling, as they develop. You can always count on LWOPW to be on top of the major news in the wrestling world, as well as to provide you with analysis, previews, videos, interviews, and editorials on the wrestling world.<\/i><\/em><\/p>\n

You can check out WWE programming on\u00a0<\/i><\/em>Netflix<\/i><\/u><\/em><\/a>\u00a0(Raw),\u00a0<\/i><\/em>USA Network<\/i><\/u><\/em><\/a>\u00a0(SmackDown),\u00a0<\/i><\/em>The CW<\/i><\/u><\/em><\/a>\u00a0(NXT),\u00a0<\/i><\/em>Tubi<\/i><\/u><\/em><\/a>\u00a0(WWE Evolve),\u00a0<\/i><\/em>A&E<\/i><\/u><\/em><\/a>\u00a0(WWE Superstar Sunday \u2013 Rivals, WWE LFG, and Greatest Moments) and\u00a0<\/i><\/em>Peacock<\/i><\/u><\/em><\/a>\u00a0(WWE Main Event as well as archives and premium live event streaming). Follow WWE on social media to relive top moments and matches on\u00a0<\/i><\/em>YouTube<\/i><\/u><\/em><\/a>, and catch fast-paced action on X (<\/i><\/em>WWE Speed<\/i><\/u><\/em><\/a>).<\/i><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

On the July 4, 2025 episode of Friday Night SmackDown, Drew McIntyre returned after over a month away from the ring. He interrupted a promo between Cody Rhodes and Randy Orton, but that wasn\u2019t what immediately caught people\u2019s attention. When he walked out, he was wearing a new shirt that was part of his merchandise. […]<\/p>\n","protected":false},"author":5338,"featured_media":137697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"1","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[2192,4,3],"tags":[1724,7482,77],"class_list":["post-137672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wrestling","category-wwe","category-wwe-universe","tag-jey-uso","tag-la-knight","tag-roman-reigns"],"modified_by":"Michael Joseph Sugue, Manager","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/posts\/137672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/users\/5338"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/comments?post=137672"}],"version-history":[{"count":3,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/posts\/137672\/revisions"}],"predecessor-version":[{"id":137698,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/posts\/137672\/revisions\/137698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/media\/137697"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/media?parent=137672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/categories?post=137672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/tags?post=137672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}