This week, the world’s largest juice brand and the world’s largest wrestling organization announced a new team up as Minute Maid is set to become the official juice partner of WWE.<\/p>\n
In an effort to promote the idea “inspiring confidence to take on life’s dull moments,” Minute Maid, celebrating its 80th anniversary, has partnered with WWE as part of their new “Bring the Juice” campaign, because as the Coca Cola Company noted in their press release<\/a>, “no day symbolizes the monotony of life like Monday.” And of course, there is nothing monotonous about WWE’s flagship program which has “transformed Monday nights from mundane to must-watch.”<\/p>\n Minute Maid will now be part of that with custom branding and broadcast integrations during Monday Night Raw in addition to match sponsorships at major PLEs such as WrestleMania 41 and SummerSlam, tie-ins with WWE 2K25, and a collaborative social media and digital content series, “Juice Up Your Mondays.” To help kick off the partnership, Minute Maid filmed a high-energy ad spot with Cody Rhodes, Jey Uso, and Bianca Belair that will air this Monday during the Raw on Netflix broadcast. The commercial, which you can also watch below before Monday, will encourage fans to turn Mondays from monotonous to celebratory as a way to kick off the week ahead.<\/p>\n https:\/\/www.youtube.com\/watch?v=uZRBqjnNoxI&t=29s<\/p>\n <\/p>\n <\/p>\n \u201cThis partnership allows us to tap into one of the world\u2019s most passionate fanbases and engage Minute Maid lovers \u2014 particularly young multicultural consumers \u2014 through a culturally relevant entertainment platform,\u201d said Jorge Luzio, head of marketing, Minute Maid Juice Portfolio, The Coca\u2011Cola Company North America Operating Unit in the company’s release. \u201cThere\u2019s a lot of compatibility between our confident brand voices\u2026 WWE\u2019s electrifying swagger aligns with our \u2018Bring the Juice\u2019 platform, which invites consumers to embrace the vitality within themselves.\u201d<\/p>\n In addition to Minute Maid’s presence across WWE, WWE will have a presence on Minute Maid products as well as the two companies are working together on custom, limited edition packaging including cans and bottles of their popular lemonade, fruit punch, and blue raspberry beverages along with on cartons of the berry punch, fruit punch, and tropical punch flavors. This packaging will begin rolling out in June.<\/p>\n Read More:\u00a0WWE Nissin Partnership to Feature Limited Edition Soup, Sponsorship, and Sweepstakes<\/a><\/strong><\/p>\n \u201cWe are excited to partner with The Coca\u2011Cola Company to name Minute Maid the Official Juice Partner of WWE,\u201d said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO in the release<\/a>. \u201cMinute Maid is a trusted family brand with unmatched global reach, and we look forward to collaborating on new and innovative integrations that will resonate with both audiences.\u201d<\/p>\n<\/div>\n<\/div>\n