{"id":122702,"date":"2024-02-17T08:00:11","date_gmt":"2024-02-17T13:00:11","guid":{"rendered":"https:\/\/lastwordonsports.com\/prowrestling\/?p=122702"},"modified":"2024-02-16T23:34:38","modified_gmt":"2024-02-17T04:34:38","slug":"end-to-the-nostalgia-return-in-wwe","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/prowrestling\/2024\/02\/17\/end-to-the-nostalgia-return-in-wwe\/","title":{"rendered":"The End of an (Attitude) Era: An End to the Nostalgia Return in WWE"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">All it took was an A-list return and some swift fan backlash, but WWE is off to a white-hot start for the <a href=\"https:\/\/lastwordonsports.com\/prowrestling\/2024\/02\/09\/review-of-the-live-wrestlemania-press-conference\/\" target=\"_self\">Road to WrestleMania<\/a>. This last story with the Rock and The Bloodline will signify great things, but it should also signify an end to the nostalgia return in WWE. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">At various points, the promotion has relied on stars from the past popular eras to make a show or story feel more important. It will usually bring a massive response online and in arenas nationwide. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That has been the case less recently, though. On a few occasions, the WWE Universe has been less than impressed or downright angry about returning stars from years past. With a new era beginning and a lot of changes each week for the company, there is reason to expect that the stars of the past might stay there by and large.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">A Complicated Past Puts an End to the Nostalgia Return in WWE<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">In addition to the Road to WrestleMania 40, the allegations against WWE and Vince McMahon are the biggest stories in professional wrestling. His resignation from the company and the ongoing case being brought against WWE are still fresh. His departure and the seeming involvement of Brock Lesnar highlights a problem that has come up before in wrestling. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Namely, that childhood stars are people capable of doing all manner of things that might harm your brand. Even less horrific claims, inappropriate segments, or gimmicks in a time when sensitivities were considered different and inclusivity was uncommon. The &#8220;Attitude&#8221; and even &#8220;Ruthless Aggression&#8221; eras became prominent among others. Circumstances.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;ARE YOU READY?!&quot; \ud83d\udd25\ud83d\udd25\ud83d\udd25<a href=\"https:\/\/twitter.com\/TripleH?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">@TripleH<\/a> says road to <a href=\"https:\/\/twitter.com\/hashtag\/WrestleMania?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">#WrestleMania<\/a> XL starts NOW! <a href=\"https:\/\/t.co\/1ozYXQr2Q7\" target=\"_blank\" rel=\"noopener noreferrer\">pic.twitter.com\/1ozYXQr2Q7<\/a><\/p>\n<p>&mdash; WWE (@WWE) <a href=\"https:\/\/twitter.com\/WWE\/status\/1755750193973105075?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">February 9, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span data-preserver-spaces=\"true\">WWE, and really all of wrestling, pays respects <a href=\"https:\/\/lastwordonsports.com\/prowrestling\/2023\/03\/03\/wwe-hall-of-fame-what-is-a-legend\/\" target=\"_self\">to the past<\/a>. The industry is built on that history, and it is built into the fabric of wrestling. Some of that past works well, even today. However, not all aspects of the past are positive, and some, not even nostalgia, can&#8217;t be made up for. Part of WWE&#8217;s marketing is that they are entering into a new era. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That is the right time to quit bringing in so many folks from the past and rebuild the culture and structure of the company for the sake of the industry as a leading promotion and to the benefit of everyone involved professionally.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">\u00a0Conflicting Evidence That Returns Matter Much<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">According to data recorded over the past several years by Wrestlenomics, there was a noticeable overall decrease in total viewership, with 2020&#8217;s Smackdown being the sole exception. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The recent ratings success of the past two years has been primarily powered by more consistent usage of current talents. Cody Rhodes, Judgment Day, and The Bloodline have anchored the WWE product, with numerous other characters growing in popularity. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When returning stars like The Undertaker, Brock Lesnar, and Goldberg were the primary draws in the company, viewers were down, and their average age was increasing. Now, and well before The Rock&#8217;s return, viewers are going up broadly speaking, and the average age is heading down.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"The Rock says there is only one royal family in WWE: WrestleMania XL Kickoff\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kTo7S7ZeDV8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span data-preserver-spaces=\"true\">The nostalgic acts of today were young stars in more popular eras. The rationale for their booking today is they can create those television circumstances again. All of TV defies that. Television has changed, and so have tastes. The older fans these legends bring back are typically among the fans still watching based on age, and those that have yet to return likely aren&#8217;t going to in the long term. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It is a modern product built for today&#8217;s audiences that has proven to draw television ratings, and the average fan&#8217;s age means that audiences stick around when the product is fresh. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are many reasons why the ratings may have yet to matter and models that would still favor these older talents. However, switching to ratings and streaming deals for massive revenue streams means keeping an eye on the product, which is key. By that metric, the past is falling behind.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Diminishing Star Power For The Future of WWE<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The Rock is 51 years old; Goldberg is 57; Stone Cold Steve Austin is 59; and John Cena is 46, a relative youngster. These significant draws from the past few decades are getting older. Each rose to prominence when their promotions needed a star because the old guard was no longer available. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That all of these performers have made returns in the past five years in prominent roles is good. Wrestlers are living longer. It is making it more challenging to develop the people meant to replace them today. The Rock&#8217;s <a href=\"https:\/\/lastwordonsports.com\/prowrestling\/2024\/01\/09\/pros-cons-the-rock-returning\/\" target=\"_self\">controversial reemergence<\/a> has highlighted just how small he makes today&#8217;s stars feel.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"The WWE Universe in Wichita, KS won&#039;t stop singing Seth &quot;Freakin&quot; Rollins&#039; song\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nwi--9JgG-M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span data-preserver-spaces=\"true\">In the case of WWE, names like Cody Rhodes, Sami Zayn, or Seth Rollins would be the company&#8217;s top faces. Each is in their 30s and has significant fan support. Yet, whenever one of those superstars is mentioned, they feel small. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Competing in the present with people&#8217;s memories of the past will almost always be a losing position, and one that wrestling constantly puts its talent in. Building the product, all of the product, around these new faces is how today&#8217;s superstars become the legends of tomorrow. This requires hard work and strong creativity, but the first step is to pull back on using the old guard.\u00a0\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">An Overreliance: The End to the Nostalgia Return in WWE\u00a0 \u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Each successive generation of the WWE Universe has nostalgia in their eyes when certain superstars make their return. Ric Flair, The Rock, and John Cena are all cherished parts of people&#8217;s childhoods, with nostalgia being a strong feeling. However, each generation had top stars who were able to grow the business and make themselves household names in the industry and beyond. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">At their heights, they brought ratings success and scores of new fans. WWE&#8217;s reliance on these stars has been different from the magic touch for long-term sagging ratings in the modern era. It also has hampered the ability of <a href=\"https:\/\/lastwordonsports.com\/prowrestling\/2024\/02\/16\/the-champ-is-gone-who-could-retire-john-cena\/\" target=\"_self\">newer talents to carry the torch finally<\/a>. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Most importantly, some names deserve to stay in the past. Ratings are on the upswing now, and an Attitude Era star has returned to help facilitate that. However, a backlash to his return is partly powering that surge. With new momentum, the next generation is positioned to ascend.\u00a0<\/span><\/p>\n<h3><strong>More From LWOS Pro Wrestling<\/strong><\/h3>\n<p><em>Header photo \u2013 WWE \u2013 Stay tuned to the\u00a0<\/em><a href=\"https:\/\/lastwordonsports.com\/prowrestling\/\" target=\"_self\"><strong><em>Last Word on Pro Wrestling<\/em><\/strong><\/a><em>\u00a0for more on this and other stories from around the world of wrestling, as they develop. You can always count on LWOPW to be on top of the major news in the wrestling world, as well as to provide you with analysis, previews, videos, interviews, and editorials on the wrestling world. You can check out an almost unlimited array of WWE content on the\u00a0<\/em><a href=\"https:\/\/watch.wwe.com\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>WWE Network<\/em><\/strong><\/a><em>\u00a0and\u00a0<\/em><a href=\"https:\/\/www.peacocktv.com\/watch\/home\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Peacock<\/em><\/strong><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>All it took was an A-list return and some swift fan backlash, but WWE is off to a white-hot start for the Road to WrestleMania. This last story with the Rock and The Bloodline will signify great things, but it should also signify an end to the nostalgia return in WWE. At various points, the [&hellip;]<\/p>\n","protected":false},"author":4470,"featured_media":122719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[6,2192,4,3],"tags":[165,550],"class_list":["post-122702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-north-america","category-wrestling","category-wwe","category-wwe-universe","tag-john-cena","tag-the-rock"],"modified_by":"Michael Joseph Sugue, Manager","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/posts\/122702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/users\/4470"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/comments?post=122702"}],"version-history":[{"count":0,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/posts\/122702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/media\/122719"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/media?parent=122702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/categories?post=122702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/prowrestling\/wp-json\/wp\/v2\/tags?post=122702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}