{"id":83960,"date":"2020-03-31T15:10:56","date_gmt":"2020-03-31T19:10:56","guid":{"rendered":"https:\/\/lastwordonprofootball.com\/?p=83960"},"modified":"2021-03-20T15:51:11","modified_gmt":"2021-03-20T19:51:11","slug":"reason-behind-los-angeles-rams-logo","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/nfl\/2020\/03\/31\/reason-behind-los-angeles-rams-logo\/","title":{"rendered":"Reason Behind the New Los Angeles Rams Logo Revealed"},"content":{"rendered":"<p><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">The Coronavirus of <a href=\"https:\/\/lastwordonprofootball.com\/nfl-teams\/rams\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Los Angeles Rams <\/a>news stories these days\u00a0<\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">continues to be a concern within the core of the team&#8217;s loyal fan base. Rightfully so. Still, they may have to swallow the bitter pill of drastic change and cope with it. There is an entrenching purpose to the thought process of the new design that most of these fans might not have considered, not that they would care if they had. Rams Chief operating officer Kevin Demoff has gracefully and carefully danced around a clear and concise explanation all this time, saying mostly that the organization has listened to the fans while moving towards the future. This is because the future is in a different direction marketing-wise. Being blunt, this purpose goes beyond the faithful fans that have endured all that goes with being a Rams fan. The Rams new goal attempts to caress the Los Angeles lifestyle and that of southern California as a whole. With San Diego now without an NFL team, the time to think that way is now in hopes of generating new fans a generation away.\u00a0<\/span><\/span><\/span><\/p>\n<h2>Reason Behind the New Los Angeles Rams Logo Revealed<\/h2>\n<p><span style=\"color: #222222; font-family: Verdana, Geneva, sans-serif; font-size: medium;\">Some of us have figured it out yet it seems nobody in the organization has been willing to come out and explain their new marketing strategy succinctly. Rams linebacker <strong><a href=\"https:\/\/www.pro-football-reference.com\/players\/K\/KiseMi00.htm?utm_campaign=Linker&amp;utm_source=direct&amp;utm_medium=linker-\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Micah Kiser<\/a><\/strong>, in a social media (for distancing) interview, did just that without a second thought to what the organization might\u2019ve chosen to avoid all this time. The marketing strategy, after all, does send mixed messages.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\u201cI\u2019m doing my part, taking the quarantine very seriously.\u201d<\/p>\n<p>Catch up with <a href=\"https:\/\/twitter.com\/kiser_rollin?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">@kiser_rollin<\/a> on how he\u2019s spending his time, what he\u2019s looking forward to the most after missing last season + more. <a href=\"https:\/\/twitter.com\/hashtag\/StayHomeStayStrong?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">#StayHomeStayStrong<\/a> <a href=\"https:\/\/t.co\/ZMePBV3rle\" target=\"_blank\" rel=\"noopener noreferrer\">pic.twitter.com\/ZMePBV3rle<\/a><\/p>\n<p>&mdash; Los Angeles Rams (@RamsNFL) <a href=\"https:\/\/twitter.com\/RamsNFL\/status\/1244331949054758912?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">March 29, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">&#8220;L.A. isn&#8217;t really like a football town per se, so when you&#8217;re the Rams you have to kinda market more towards a lifestyle, a brand, it&#8217;s more about a total package than it is just football,&#8221; says Micah Kiser.<\/span><\/span><\/span><\/p><\/blockquote>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">He went to say the Rams spoke of incorporating the waves, the sun, the Santa Monica pier, the weather and basically the entire southern California experience.\u00a0<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">Understand something. As human beings, it\u2019s our nature to prefer praise over criticism or scolding even if we need to hear it because it\u2019s true. In this case, it\u2019s very true that Los Angeles is not the football town the likes of Buffalo, Green Bay or even Cleveland. Face it, when you have more offered to you your choices will vary greatly. There is a reason people come to Los Angeles, Chicago and New York from all over the globe more than they come to Cleveland \u2013 actually, several reasons. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">The Rams fan base has been growing steadily and considerably (at least, until this horrific off-season so far). In twenty years, the team may have captured back the luster of the 1970s through to mid 1980s without change. We&#8217;ll never know now but it was certainly dominating any and all competition thrown its way by the <a href=\"https:\/\/lastwordonprofootball.com\/nfl-teams\/chargers\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Los Angeles Chargers<\/a>. But let us not forget, Rams owner Stan Kroenke is a businessman, not a lifelong fan of the Rams. Nor is Demoff. <\/span><\/span><\/span><\/p>\n<h3>The Rams Are Set to Make a Statement<\/h3>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">In a time where corporations run sports as a business, the Rams are now all-in in the business of sports. The Los Angeles Rams logo can and should become a fashion statement soon enough. It\u2019s intentionally designed to be and it screams that Los Angeles and all of southern California is a lifestyle like no other. Young girls will wear the gear totally not caring how many sacks <strong><a href=\"https:\/\/www.pro-football-reference.com\/players\/D\/DonaAa00.htm?utm_campaign=Linker&amp;utm_source=direct&amp;utm_medium=linker-\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Aaron Donald<\/a><\/strong> will get in 2020. It\u2019s possible you could conceivably begin seeing Rams caps worn on golf courses. In the not-too-distant future, it may be considered the anti-Raiders gear. And yes, you may see it worn around Los Angeles areas just as much. The logo itself looks good enough to succeed at this right now, especially on white material. It doesn\u2019t need the ram head as part of it. It probably won\u2019t be often enough. You\u2019re seeing this already. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">Never mind that the idea concept mentioned by Kiser implies that Rams management has very little faith in the Rams ever becoming penthouse material through winning. Never mind that their message is, we like our football but we love our way of life. Or worse, you might beat our football team but you can\u2019t be our way of life. The plan here is apparently to market both entities. Speaking honestly, it\u2019s brilliant business sense. People wear popular brands all the time. Why not a brand of their lifestyle?\u00a0<\/span><\/span><\/span><\/p>\n<h3>Embracing the Truth Calls for Compromise on Both Sides<\/h3>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">Los Angeles will <\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">not<\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\"> be mainly a football town <\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">in the foreseeable future<\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">. However, it will continue to be one of the most desired places to be or visit for obvious reasons. Those reasons, mainly the weather or lifestyle, are also the reasons<\/span><\/span><\/span> <span style=\"color: #2a2a2a;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">\u2014 <\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">petty as they <\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">are<\/span><\/span><\/span> <span style=\"color: #2a2a2a;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">\u2014 <\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">other football towns love to hate it. The <\/span><\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">new logo is unintentionally a rub of those noses in that fact, which can be fun sometimes. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">Honestly, it can work. Honestly asking, why delay it being able to work by not tweaking the primary\u00a0 Rams logo? It&#8217;s still football. The longer-invested Rams fans know more about the gist of football. Like serious football fans everywhere, they prefer something more powerful representing their NFL team of choice. Can you blame them? <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Verdana, Geneva, sans-serif;\"><span style=\"font-size: medium;\">The new colors don&#8217;t appear to be a major issue though many wanted a richer blue. The secondary logo that many fans think resembles a network news logo can stay if it must. Admittedly, it&#8217;s already growing on some of us.\u00a0<\/span><\/span><\/span><\/p>\n<p>Main Photo:<br \/>\n<a id=\"eolEkE6VTwREWJLER6dt0A\" class=\"gie-single\" style=\"color: #a7a7a7; text-decoration: none; font-weight: normal !important; border: none; display: inline-block;\" href=\"http:\/\/www.gettyimages.com\/detail\/1172243126\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Embed from Getty Images<\/a><script>window.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:'eolEkE6VTwREWJLER6dt0A',sig:'Dp44eBfLnZuzLFV2WEt6fg4PXwiSPc20jnmAO9U-pIE=',w:'594px',h:'417px',items:'1172243126',caption: true ,tld:'com',is360: false })});<\/script><script src='\/\/embed-cdn.gettyimages.com\/widgets.js' charset='utf-8' async><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Linebacker Micah Kiser clearly explains the truth behind the new Los Angeles Rams logo and the marketing strategy that the club has avoided admitting.<\/p>\n","protected":false},"author":3007,"featured_media":84040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[54,34],"tags":[7323],"class_list":["post-83960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-rams","tag-los-angeles-rams-roster"],"modified_by":"David Latham, Managing Editor","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/posts\/83960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/users\/3007"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/comments?post=83960"}],"version-history":[{"count":0,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/posts\/83960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/media\/84040"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/media?parent=83960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/categories?post=83960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/tags?post=83960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}