{"id":252432,"date":"2025-10-27T12:42:40","date_gmt":"2025-10-27T16:42:40","guid":{"rendered":"https:\/\/lastwordonsports.com\/nfl\/?p=252432"},"modified":"2025-10-27T12:42:40","modified_gmt":"2025-10-27T16:42:40","slug":"i-use-mediaall-the-time-jerry-jones-only-trade-deadline-criterion","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/nfl\/2025\/10\/27\/i-use-mediaall-the-time-jerry-jones-only-trade-deadline-criterion\/","title":{"rendered":"&#8216;I Use Media\u2026All The Time&#8217; &#8211; Jerry Jones&#8217; Only Trade Deadline Criterion"},"content":{"rendered":"<p>At the Dallas Cowboys&#8217; Valley Ranch this week, there is a deep atmosphere of unease, where the team is going through a major defensive crisis and the heat of the upcoming NFL trade deadline.<\/p>\n<p>During this period, Owner and General Manager Jerry Jones has raised the team&#8217;s alert status, signaling that he is ready to make a deal that can support them in this Super Bowl race.<\/p>\n<p>For now, the biggest concern is about star cornerback Trevon Diggs&#8217; health.<\/p>\n<h2>Jerry Jones&#8217; Trade Deadline Criterion<\/h2>\n<p>On Thursday, Jones appeared on the 105.3 The Fan podcast and described Diggs&#8217;s condition for the upcoming match against the <a href=\"https:\/\/lastwordonsports.com\/nfl\/category\/nfl-teams\/broncos\/\" target=\"_self\">Denver Broncos<\/a> as &#8220;questionable this week real questionable&#8221;.<\/p>\n<p>Just a few hours later, Vice President Stephen Jones gave a more discouraging forecast, saying that Diggs and safety Donovan Wilson, both on Sunday, &#8220;are not going to be able to go.&#8221; Without those two, the Cowboys allowed Bo Nix to pass for 247 yards and four touchdowns in the 20-point loss at Denver.<\/p>\n<p>This crisis is not limited to just a one-week absence.<\/p>\n<p>Stephen Jones confirmed that the club was actively examining whether Diggs, who is going through &#8220;several things going on&#8221; and &#8220;pertaining to past injuries&#8221;, might need to be sent to injured reserve (IR).<\/p>\n<p>However, the management declines to assess whether the young star has played his last game this year, taking the matter &#8220;week to week&#8221;.<\/p>\n<p>This serious weakness in the defensive backfield &#8211; where there are already major injuries at safety and the corner situations have become &#8220;unknown&#8221; &#8211; has further intensified the trade buzz that has been going on for years, as a result of which the <a href=\"https:\/\/lastwordonsports.com\/nfl\/2025\/09\/20\/breaking-nfl-insider-predicts-cowboys-blockbuster-trevon-diggs-trade\/\" target=\"_blank\" target=\"_self\">Cowboys are searching across the league for an impact player<\/a> who can strengthen the secondary.<\/p>\n<p>This defensive urgency matches perfectly with Jones&#8217;s high-stakes management style; Jones even maintains that he does not gamble in ordinary card games.<\/p>\n<p>Because his everyday decisions &#8211; whether about a player or about drilling an oil well &#8211; are in themselves a very big gamble.<\/p>\n<p>Jones stated clearly that his sole criterion for adding personnel at the deadline is: the belief that the current roster &#8220;has a chance to be in competition and so under that criteria, and that&#8217;s a good way, and that&#8217;s all the reason in the world to have your alert sign up,\u201d he said. \u201cSo, in that case, I do have my eyes open and interest level up.\u201d [Timestamp \u2013 9:10]<\/p>\n<p><iframe loading=\"lazy\" title=\"Jerry Jones On Trevon Diggs\u2019 Status, Trade Deadline Buzz, The Broncos Matchup &amp; More | Shan &amp; RJ\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/VDGYmOaSfYk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>This belief that the team can contend for the Super Bowl has prompted him to conduct aggressive scouting, and <a href=\"https:\/\/www.youtube.com\/watch?v=5zCsQaTUL_c\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Stephen Jones confirmed<\/a> that there is an &#8220;urgency to always improve our roster&#8221; in the organization and that if the &#8220;right opportunity presents itself,&#8221; they will be &#8220;eager to pull the trigger&#8221;.<\/p>\n<p>The search for a difference-maker is extremely broad and open-ended; although defense is the first priority, the club is in search of an impact player at &#8220;any spot&#8221;.<\/p>\n<p>When it comes to acquiring talent, the brass keeps an eye on both types of acquisitions: those players whose contracts are expiring, and those who will remain under long-term control for a long time.<\/p>\n<h3>But How Does a Veteran Gambler Like Jones Handle These Negotiations?<\/h3>\n<p>Jones, who likes trade deadline chatter because <em>&#8220;<\/em>any time that you can add an element of what goes on to ultimately score a touchdown, win a game, or a championship, any and all part of that, I thought, not to all fans, but to a lot of fans, can be interesting and entertaining,\u201d believes in an old-school leverage game.<\/p>\n<p>He avoids picking up the phone first, believing that doing so loses leverage.<\/p>\n<p>Instead, the savvy owner presented a masterclass in modern manipulation:<\/p>\n<p>&#8220;I use media to express an interest all the time, and so, and that&#8217;s not uncommon, and very effective, because don&#8217;t think I don&#8217;t listen to that radio, and don&#8217;t think I don&#8217;t look at that newspaper, and so if somebody&#8217;s talking it up, uh, we&#8217;re talking to each other, you know, the old adage driving along and not saying one word, but look over and there&#8217;s a little frown, you&#8217;re talking to me baby, and I hear you loud and clear, not a word being said.&#8221; [Timestamp \u2013 13:15]<\/p>\n<p>This back-channel maneuvering confirms that trade talks increase even more when the Cowboys are with their opponents.<\/p>\n<p>However, the official acquisition process is managed very strictly; it starts with the pro department&#8217;s Alex Lumis, then reaches Will McClay and Stephen Jones, and when the deal is truly closed, Jerry and coach Schottenheimer are included.<\/p>\n<p>The trade window is closing rapidly, and the injury crisis around Trevon Diggs has further increased the internal push so that a rumor can be turned into a game-changing reality.<\/p>\n<p>The Cowboys are currently operating under Super Bowl criteria, and if any premier player is available, no effort will be spared to acquire them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frenzied drama of the NFL trade deadline, prompting Dallas Owner and General Manager Jerry Jones to declare the team\u2019s alert status elevated<\/p>\n","protected":false},"author":5624,"featured_media":247534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[19],"tags":[7422,889,5267],"class_list":["post-252432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cowboys","tag-dallas-cowboys-news","tag-jerry-jones","tag-trevon-diggs"],"modified_by":"Drew Crabtree","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/posts\/252432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/users\/5624"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/comments?post=252432"}],"version-history":[{"count":3,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/posts\/252432\/revisions"}],"predecessor-version":[{"id":252514,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/posts\/252432\/revisions\/252514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/media\/247534"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/media?parent=252432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/categories?post=252432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/nfl\/wp-json\/wp\/v2\/tags?post=252432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}