{"id":29564,"date":"2025-01-16T03:24:55","date_gmt":"2025-01-16T08:24:55","guid":{"rendered":"https:\/\/lastwordonsports.com\/motorsports\/?p=29564"},"modified":"2025-01-16T14:39:43","modified_gmt":"2025-01-16T19:39:43","slug":"franco-colapintos-sponsors-played-important-role-in-alpine-deal","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/motorsports\/2025\/01\/16\/franco-colapintos-sponsors-played-important-role-in-alpine-deal\/","title":{"rendered":"Franco Colapinto&#8217;s Sponsors Played Important Role in Alpine Deal"},"content":{"rendered":"<p>Just days into 2025, <a href=\"https:\/\/lastwordonsports.com\/motorsports\/2025\/01\/01\/franco-colapinto-alpine-dont-rule-out-future-negotiations\/\" target=\"_blank\" target=\"_self\">Alpine<\/a> have added an important dimension to the F1 transfer market. Franco Colapinto has signed a multi-year deal and joined the French team as a reserve driver. However, all indications suggest that Colapinto is a leading contender to become a full-time driver in the foreseeable future.<\/p>\n<h2>Why Alpine wanted Franco Colapinto<\/h2>\n<p>The last six months have been extremely hectic for the 21-year-old. Initially, there was scepticism when he joined Williams mid-season &#8211; taking the place of Logan Sargeant.<\/p>\n<p>Outside observers argued that Colapinto&#8217;s results in junior categories did not inspire confidence about how he would perform in Formula 1.<\/p>\n<p>However, Williams team principal <a href=\"https:\/\/lastwordonsports.com\/motorsports\/2024\/12\/01\/james-vowles-confirms-several-teams-interested-in-colapinto\/\" target=\"_blank\" target=\"_self\">James Vowles<\/a> pointed out that Colapinto was far better than his results in Formula 2 and Formula 3 indicated. Vowles explained that limited funds often meant that the Argentine had very limited pre-season testing.<\/p>\n<p>A lack of financial resources also meant that Colapinto&#8217;s machinery was inferior or less reliable to some of his direct competitors.<\/p>\n<p>Of course, it did not take long for James Vowles&#8217; belief in the Argentine to be met with rewards.<\/p>\n<p>Points finishes in Baku and COTA created immense excitement for Colapinto and his potential in the sport. This optimism did not only come from the fans, but from team principals across the paddock as well.<\/p>\n<p>Red Bull and Alpine were the two teams most interested in securing the Williams driver&#8217;s services.<\/p>\n<p>Unfortunately for Colapinto, a series of mistakes in the final stretch of the season damaged his market value and slowed down contract talks. At least, this was true for the 21-year-old&#8217;s negotiations with Red Bull.<\/p>\n<p>Meanwhile, Alpine&#8217;s enthusiasm for the Argentine persisted. Despite having already signed Jack Doohan for the 2025 season, <a href=\"https:\/\/lastwordonsports.com\/motorsports\/2025\/01\/06\/briatore-confirms-colapinto-talks-after-doohan-contract-was-signed\/\" target=\"_blank\" target=\"_self\">Flavio Briatore&#8217;s team<\/a> continued to negotiate with Franco Colapinto over the winter.<\/p>\n<p>These talks ended with the Argentine signing a multi-year contract. Initially, he will be Alpine&#8217;s reserve driver &#8211; although there can be no doubts that a full-time seat is on the horizon.<\/p>\n<p><strong>READ MORE:<\/strong> <a href=\"https:\/\/lastwordonsports.com\/motorsports\/2025\/01\/06\/f1-news-alpine-target-championship-contention-by-2027\/\" target=\"_blank\" target=\"_self\">Alpine Target Championship contention by 2027<\/a><\/p>\n<p><a id=\"k24gKR1ETOZ3T8DHPGbHiw\" class=\"gie-single\" style=\"color: #a7a7a7; text-decoration: none; font-weight: normal !important; border: none; display: inline-block;\" href=\"http:\/\/www.gettyimages.com\/detail\/2189467667\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Embed from Getty Images<\/a><script>window.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:'k24gKR1ETOZ3T8DHPGbHiw',sig:'0giZhP5XNU8nafNkgdAG6LrjUDhe3XG6aPFIBbXeZKg=',w:'594px',h:'396px',items:'2189467667',caption: true ,tld:'com',is360: false })});<\/script><script src='\/\/embed-cdn.gettyimages.com\/widgets.js' charset='utf-8' async><\/script><\/p>\n<h4>Colapinto ticks all the boxes<\/h4>\n<p>Aside from Colapinto&#8217;s obvious speed, the volume of sponsors he generates is an important asset for teams.<\/p>\n<p>Almost immediately after joining Williams, the 21-year-old managed to generate a significant number of sponsors for the Grove team.<\/p>\n<p>This was a noteworthy development for <a href=\"https:\/\/lastwordonsports.com\/motorsports\/2024\/12\/16\/franco-colapinto-briatore-leaves-door-open-for-2026-alpine-move\/\" target=\"_blank\" target=\"_self\">Alpine and Flavio Briatore<\/a>, who recognised the potential for Colapinto to bring new partnerships.<\/p>\n<p>Alpine touched on their new driver&#8217;s commercial potential when announcing his arrival:<\/p>\n<p><em>&#8220;Franco\u2019s F1 performances have been impressive. After his eighth place in Baku, at the next race in Singapore, he came tantalisingly close to another points finish. Crossing the line in 11th.<\/em><\/p>\n<p><em>&#8220;He then clinched tenth at the United States Grand Prix. Despite challenging weather conditions, he received overwhelming support from the many fans who travelled from Argentina to watch him race in Brazil.<\/em><\/p>\n<p><em>&#8220;His drives have cemented his reputation as one of the sport\u2019s rising stars and further boosted his popularity at home and abroad.&#8221;<\/em><\/p>\n<p>Over the past few seasons, Alpine have often sported a pink livery (to varying degrees) in collaboration with their title sponsors BWT.<\/p>\n<p>Therefore, despite being owned by a manufacturing giant like Renault, the French outfit are always welcome to securing new cash flow.<\/p>\n<p>Combining this with the potential for Franco Colapinto to bring a wave of new supporters to the Enstone outfit, his signing is significant in more ways than one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just days into 2025, Alpine have added an important dimension to the F1 transfer market. Franco Colapinto has signed a multi-year deal and joined the French team as a reserve driver. However, all indications suggest that Colapinto is a leading contender to become a full-time driver in the foreseeable future. Why Alpine wanted Franco Colapinto [&hellip;]<\/p>\n","protected":false},"author":4927,"featured_media":25775,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[4,3],"tags":[1567,2343,2452,465],"class_list":["post-29564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1","category-news","tag-alpine","tag-colapinto","tag-f1-2025-season","tag-f1-news"],"modified_by":"Jaden Diaz-Ndisang","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/posts\/29564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/users\/4927"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/comments?post=29564"}],"version-history":[{"count":2,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/posts\/29564\/revisions"}],"predecessor-version":[{"id":29632,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/posts\/29564\/revisions\/29632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/media\/25775"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/media?parent=29564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/categories?post=29564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/tags?post=29564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}