{"id":26400,"date":"2024-11-07T09:13:39","date_gmt":"2024-11-07T14:13:39","guid":{"rendered":"https:\/\/lastwordonsports.com\/motorsports\/?p=26400"},"modified":"2024-11-07T09:24:50","modified_gmt":"2024-11-07T14:24:50","slug":"gabriel-bortoleto-could-have-huge-commercial-impact-at-sauber","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/motorsports\/2024\/11\/07\/gabriel-bortoleto-could-have-huge-commercial-impact-at-sauber\/","title":{"rendered":"Gabriel Bortoleto could have huge commercial impact at Sauber"},"content":{"rendered":"

A variety of factors contributed to Sauber’s eventual decision to sign Gabriel Bortoleto<\/a>. Aside from the immense speed Bortoleto has already shown, the Brazilian could also spar a large commercial boost for Sauber\/Audi.<\/p>\n

Bortoleto ticks all the boxes for Sauber<\/h2>\n

As LWOS and numerous outlets have covered in recent weeks, Franco Colapinto<\/a> is now a key player in the driver market.<\/p>\n

His exceptional performances have attracted the interest of Red Bull<\/a> and Alpine<\/a> in recent weeks.<\/p>\n

However, Colapinto’s impact goes beyond the track. Within months of joining Williams, the Argentine has completely transformed the team’s commercial potential.<\/p>\n

A series of sponsors have reached agreements with Williams since September, complimenting the hundreds of thousands of new supporters the team have received since Colapinto’s arrival.<\/p>\n

Whilst financial considerations are not everything in Formula 1, they undoubtedly play a role. With this in mind, Gabriel Bortoleto could be a game-changer for Sauber in more ways than one.<\/p>\n

Embed from Getty Images<\/a>