Similar to their sister team Red Bull<\/a>, AlphaTauri launched their 2023 car on Saturday night <\/span>at the Lincoln Center in New York.<\/p>\n F1 continues to develop a wider audience in America<\/a> with each season, so revealing the car in New York was a strategic move. <\/span>Franz Tost (Team Principal at AlphaTauri) explained<\/a> the importance of the car being revealed in New York:<\/span><\/p>\n \u201cAs we know, Formula 1 has seen a huge increase in popularity due to the likes of Netflix and social media over the last few years. So it\u2019s extremely important that we continue to grow in this market, which is why I\u2019m pleased we were able to launch our 2023 livery here today in New York City to show our appreciation to the US audience.\u201c<\/span><\/p>\n<\/blockquote>\n Their new title sponsor, Orlen, adds new colors to the design that surely can\u2018t be overlooked. Red stickers with the Orlen badge are placed on the rear wing, the halo, the mirrors, and on the wheel covers. But overall, the car shines in AlphaTauri’s primary colors of blue and white.<\/span><\/p>\n first taste of the AT04 \ud83d\udc4c @nyckdevries<\/a> gets behind the wheel in the afternoon \ud83d\udc4a pic.twitter.com\/33hKOEnue7<\/a><\/p>\n — Visa Cash App Racing Bulls F1 Team (@visacashapprb) February 14, 2023<\/a><\/p><\/blockquote>\nThe Formula 1 market in the US<\/h3>\n
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The AT04 Livery <\/span><\/h3>\n
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