{"id":12122,"date":"2022-10-29T08:00:39","date_gmt":"2022-10-29T12:00:39","guid":{"rendered":"https:\/\/lastwordonsports.com\/motorsports\/?p=12122"},"modified":"2022-11-28T11:15:46","modified_gmt":"2022-11-28T16:15:46","slug":"f1-tv-ratings-the-united-states-grand-prix","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/motorsports\/2022\/10\/29\/f1-tv-ratings-the-united-states-grand-prix\/","title":{"rendered":"F1 TV Ratings: The United States Grand Prix"},"content":{"rendered":"<h3>The F1 Tv ratings struggled to keep up with the rising trend once again this weekend. Why was that and what does the future look like?<\/h3>\n<p>This weekend&#8217;s race saw Red Bull win the Constructors&#8217; Championship, and Lewis Hamilton fighting for a race win once again. It was an exciting race to say the least, but ESPN once again had a drop in viewers from last season. This time it was a drop of 9% compared to the 2021 US Grand Prix. Though the F1 TV ratings on ESPN have had a steady growth all season that is two <a href=\"https:\/\/lastwordonsports.com\/motorsports\/2022\/10\/19\/f1-tv-ratings-japanese-grand-prix-fails-to-extend-record-streak\/\" target=\"_self\">races<\/a> in a row that have seen a drop.<\/p>\n<h3>Contributing Factors<\/h3>\n<p>While the circuit saw 450,000 pass through the turnstiles over the course of the weekend in Austin, TV coverage had several obstacles to overcome. First, the race started at about 3 p.m. on the East Coast, which is towards the end of the early NFL games on Sundays. One thing that is certain about American TV is that the NFL is king. Second, <a href=\"https:\/\/lastwordonsports.com\/motorsports\/2022\/10\/24\/three-big-stories-homestead-2022\/\" target=\"_self\">NASCAR<\/a> was racing at the same time, is in the midst of its playoffs, and is still the dominant motorsport in America. Finally, unlike last season the Drivers&#8217; Championship battle is over. Losing the Hamilton vs. Verstappen title fight surely impacted ratings.<\/p>\n<h3>Season Trends for Ratings<\/h3>\n<table dir=\"ltr\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col width=\"100\" \/>\n<col width=\"104\" \/>\n<col width=\"64\" \/>\n<col width=\"79\" \/>\n<col width=\"93\" \/>\n<col width=\"88\" \/><\/colgroup>\n<tbody>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Race&quot;}\"><strong>Race<\/strong><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;TV Rating&quot;}\"><strong>TV Rating<\/strong><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Audience&quot;}\"><strong>Audience<\/strong><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;2021 Rating&quot;}\"><strong>2021 Rating<\/strong><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;2021 Audience&quot;}\"><strong>2021 Audience<\/strong><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Difference&quot;}\"><strong>Differen<\/strong>ce<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Belgian GP&quot;}\">Belgian GP<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.57}\">0.57<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;1.045 M&quot;}\">1.045 M<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.39}\">0.39<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;637 K&quot;}\">637 K<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.64}\" data-sheets-numberformat=\"{&quot;1&quot;:3,&quot;2&quot;:&quot;0%&quot;,&quot;3&quot;:1}\">64%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Dutch GP&quot;}\">Dutch GP<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.62}\">0.62<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;1.148 M&quot;}\">1.148 M<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.53}\">0.53<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;870 K&quot;}\">870 K<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.32}\" data-sheets-numberformat=\"{&quot;1&quot;:3,&quot;2&quot;:&quot;0%&quot;,&quot;3&quot;:1}\">32%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Italian GP&quot;}\">Italian GP<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.53}\">0.53<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;0.995 K&quot;}\">0.995 K<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.53}\">0.53<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;880 K&quot;}\">880 K<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.31}\" data-sheets-numberformat=\"{&quot;1&quot;:3,&quot;2&quot;:&quot;0%&quot;,&quot;3&quot;:1}\">31%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Singapore GP&quot;}\">Singapore GP<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.54}\">0.54<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;1.036 M&quot;}\">1.036 M<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.37}\">0.37<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;574 K (2019)&quot;}\">574 K (2019)<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.8}\" data-sheets-numberformat=\"{&quot;1&quot;:3,&quot;2&quot;:&quot;0%&quot;,&quot;3&quot;:1}\">80%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Japan GP&quot;}\">Japan GP<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.28}\">0.28<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;.549 K&quot;}\">.549 K<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.5}\">0.5<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;756 K (2019)&quot;}\">756 K (2019)<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:-0.27}\" data-sheets-numberformat=\"{&quot;1&quot;:3,&quot;2&quot;:&quot;0%&quot;,&quot;3&quot;:1}\">-27%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;US GP&quot;}\">US GP<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.64}\">0.64<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;1.113 M&quot;}\">1.113 M<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.72}\">0.72<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;1.225 M&quot;}\">1.225 M<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:-0.09}\" data-sheets-numberformat=\"{&quot;1&quot;:3,&quot;2&quot;:&quot;0%&quot;,&quot;3&quot;:1}\">-9%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Totals\/Avg&quot;}\"><strong>Totals\/Avg<\/strong><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.53}\" data-sheets-formula=\"=AVERAGE(R[-6]C[0]:R[-1]C[0])\"><strong>0.53<\/strong><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;N\/A&quot;}\"><strong>.981 K<\/strong><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.5066666666666667}\" data-sheets-formula=\"=AVERAGE(R[-6]C[0]:R[-1]C[0])\"><strong>0.507<\/strong><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;N\/A&quot;}\"><strong>824<\/strong><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.28500000000000003}\" data-sheets-numberformat=\"{&quot;1&quot;:3,&quot;2&quot;:&quot;0%&quot;,&quot;3&quot;:1}\" data-sheets-formula=\"=AVERAGE(R[-6]C[0]:R[-1]C[0])\"><strong>29%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h5>Data for the table can be found on this <a href=\"https:\/\/showbuzzdaily.com\/articles\/skedball-weekly-sports-tv-ratings-10-17-10-23-2022.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a><\/h5>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/F1?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">#F1<\/a> fans come through again &#8211; 1.3 million tune in for <a href=\"https:\/\/twitter.com\/hashtag\/USGP?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">#USGP<\/a> at <a href=\"https:\/\/twitter.com\/COTA?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">@COTA<\/a> on <a href=\"https:\/\/twitter.com\/ABCNetwork?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">@ABCNetwork<\/a> <\/p>\n<p>\ud83c\udfc1Third-largest viewership on record for USGP<br \/>\ud83c\udfc1Peak of 1.6 million 4:30-4:45p ET<br \/>\ud83c\udfc1<a href=\"https:\/\/twitter.com\/F1?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">@F1<\/a> races averaging 1.2 million in &#39;22, up 29 pct over &#39;21 <a href=\"https:\/\/t.co\/IBt7Oz1vAg\" target=\"_blank\" rel=\"noopener noreferrer\">pic.twitter.com\/IBt7Oz1vAg<\/a><\/p>\n<p>&mdash; Andy Hall (@AndyHallESPN) <a href=\"https:\/\/twitter.com\/AndyHallESPN\/status\/1584998288302157824?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>What Does the Future Look Like?<\/h3>\n<p>Moving forward, it is clear that F1 is continuing to grow in America. And a big part of that is people seem to like the F1 coverage in America. ESPN broadcasts SkySports coverage from the United Kingdom. This past weekend it was announced that this arrangement would <a href=\"https:\/\/lastwordonsports.com\/motorsports\/2022\/10\/22\/f1-espn-extend-partnership-through-the-2025-season\/\" target=\"_self\">continue<\/a> for another three years. This will likely see the growth in America continue next season. Another benefit is the number of fans that have discovered the series from the Netflix show &#8220;<em>Drive to Survive<\/em>&#8221; and with this show continuing for at least another two seasons, it is likely that more new fans will be tuning into the races on Sundays for years to come.<\/p>\n<h5>Featured Image Credit: ROBYN BECK\/AFP via Getty Images<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>The F1 Tv ratings struggled to keep up with the rising trend once again this weekend. Why was that and what does the future look like? This weekend&#8217;s race saw Red Bull win the Constructors&#8217; Championship, and Lewis Hamilton fighting for a race win once again. It was an exciting race to say the least, [&hellip;]<\/p>\n","protected":false},"author":4287,"featured_media":12162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[2,4],"tags":[732,76,1558,14,1669,284],"class_list":["post-12122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-formula-1","tag-cota","tag-lewis-hamilton","tag-max-verstappen-world-champion","tag-nascar","tag-tv-ratings","tag-us-grand-prix"],"modified_by":"Nathan Reynolds","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/posts\/12122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/users\/4287"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/comments?post=12122"}],"version-history":[{"count":0,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/posts\/12122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/media\/12162"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/media?parent=12122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/categories?post=12122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/tags?post=12122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}