{"id":10816,"date":"2022-08-03T16:43:42","date_gmt":"2022-08-03T20:43:42","guid":{"rendered":"https:\/\/lastwordonsports.com\/motorsports\/?p=10816"},"modified":"2022-08-03T16:43:42","modified_gmt":"2022-08-03T20:43:42","slug":"f1-tv-ratings-the-hungarian-grand-prix-sets-new-us-record","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/motorsports\/2022\/08\/03\/f1-tv-ratings-the-hungarian-grand-prix-sets-new-us-record\/","title":{"rendered":"F1 TV Ratings: The Hungarian Grand Prix Sets New US Record"},"content":{"rendered":"<h2>ESPN&#8217;s investment in Formula 1 continues to pay off as the Hungarian Grand Prix is the latest to set a new F1 TV ratings record.<\/h2>\n<p>If you&#8217;ve been following <a href=\"https:\/\/lastwordonsports.com\/motorsports\/category\/formula-1\/\" target=\"_self\">Formula 1<\/a>, live in the US, or have a keen interest in television ratings, you&#8217;ll be familiar with similar headlines. Netflix&#8217;s Drive to Survive and ESPN&#8217;s wise decision to broadcast SkySports F1 coverage rather than create their own, combined with the dramatic and intense 2021 Championship battle led to a massive surge in interest within America. Despite often starting early on the East Coast and requiring weekend alarms for the West Coast, <a href=\"https:\/\/lastwordonsports.com\/motorsports\/2022\/07\/31\/f1-5-takeaways-from-the-hungarian-grand-prix\/\" target=\"_self\">Hungary<\/a> continued the trend with a new F1 TV ratings benchmark.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">ESPN&#39;s telecast of the <a href=\"https:\/\/twitter.com\/hashtag\/F1?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">#F1<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/HungarianGP?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">#HungarianGP<\/a> drew the race&#39;s largest U.S. TV audience ever<\/p>\n<p>\ud83c\udfc1 1.23M avg. viewers<br \/>\ud83c\udfc1 Up 25% over last year&#39;s audience<br \/>\ud83c\udfc1 <a href=\"https:\/\/twitter.com\/F1?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">@F1<\/a> season averaging 1.3M viewers per race &#8211; up 35% over &#39;21 season (949K)<\/p>\n<p>Next: <a href=\"https:\/\/twitter.com\/hashtag\/BelgianGP?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">#BelgianGP<\/a> | Sunday, Aug. 28 | 8:55a ET | ESPN2 <a href=\"https:\/\/t.co\/eYqJVBypmS\" target=\"_blank\" rel=\"noopener noreferrer\">pic.twitter.com\/eYqJVBypmS<\/a><\/p>\n<p>&mdash; ESPN PR (@ESPNPR) <a href=\"https:\/\/twitter.com\/ESPNPR\/status\/1554481775925133312?ref_src=twsrc%5Etfw\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">August 2, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>It&#8217;s not simply the marquee races, Grand Prix events on US soil, or well-timed ones that are boasting record highs. The Hungarian Grand Prix&#8217;s 1.23m has the 2022 season average at 1.3m heading into the summer break. That&#8217;s up from about 950k last season and <a href=\"https:\/\/espnpressroom.com\/us\/press-releases\/2022\/05\/formula-1-miami-grand-prix-on-abc-attracts-record-2-6-million-viewers-largest-live-f1-u-s-tv-audience-ever\/#:~:text=Through%20five%20races%2C%20the%202022,season%20average%20(609%2C000%20viewers).\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">600k in 2020<\/a>. Considering the remaining 2022 schedule includes races in Austin, TX, Mexico City, and the season finale in Abu Dhabi, it&#8217;s a safe bet that the 2022 final average will maintain or surpass 1.3m.<\/p>\n<p>ESPN&#8217;s contract with F1 expires at the end of the 2022 season. There have been reports of Comcast, Amazon, &amp; Netflix trying to bid away the American TV rights. Instead, the <a href=\"https:\/\/www.sportsbusinessjournal.com\/Daily\/Closing-Bell\/2022\/06\/24\/Formula-1-espn-media-rights-us.aspx\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Sports Business Journal<\/a> reports that ESPN will maintain its exclusive deal with F1 but at an increased annual fee of $75-90 million. That&#8217;s a 1,400% increase from the $5 million fee for the current contract. Exactly the impressive growth the American company Liberty Media was hoping for when they purchased F1 back in 2016.<\/p>\n<p>F1 returns from the summer hiatus on August 28th at Spa for the Belgium Grand Prix.<\/p>\n<p><a id=\"rcF74GLxQsdN8W08p2vR_Q\" class=\"gie-single\" style=\"color: #a7a7a7; text-decoration: none; font-weight: normal !important; border: none; display: inline-block;\" href=\"http:\/\/www.gettyimages.com\/detail\/1242161585\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Embed from Getty Images<\/a><script>window.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:'rcF74GLxQsdN8W08p2vR_Q',sig:'tKLZiMAZE0ObTus-Si_unmUI3ORzzWIv4mwteAcS_Kk=',w:'594px',h:'396px',items:'1242161585',caption: true ,tld:'com',is360: false })});<\/script><script src='\/\/embed-cdn.gettyimages.com\/widgets.js' charset='utf-8' async><\/script><\/p>\n<p><strong>READ NEXT<\/strong>: <a href=\"https:\/\/lastwordonsports.com\/motorsports\/2022\/08\/02\/f1-2023-driver-lineup-which-seats-remain-after-alonsos-announcement\/\" target=\"_self\">F1 2023 Driver Lineup: Which seats remain after Alonso\u2019s announcement?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ESPN&#8217;s investment in Formula 1 continues to pay off as the Hungarian Grand Prix is the latest to set a new F1 TV ratings record. If you&#8217;ve been following Formula 1, live in the US, or have a keen interest in television ratings, you&#8217;ll be familiar with similar headlines. Netflix&#8217;s Drive to Survive and ESPN&#8217;s [&hellip;]<\/p>\n","protected":false},"author":4061,"featured_media":10817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[2,4],"tags":[1670,1669],"class_list":["post-10816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-formula-1","tag-espn","tag-tv-ratings"],"modified_by":"Nathan Reynolds","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/posts\/10816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/users\/4061"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/comments?post=10816"}],"version-history":[{"count":0,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/posts\/10816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/media\/10817"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/media?parent=10816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/categories?post=10816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/motorsports\/wp-json\/wp\/v2\/tags?post=10816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}